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Political marketing and the 2015 UK ...

Great Britain.

Political marketing and the 2015 UK general election

Record Type:	Electronic resources : Monograph/item
Title/Author:	Political marketing and the 2015 UK general electionedited by Darren G. Lilleker, Mark Pack.
other author:	Lilleker, Darren G.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xi, 151 p. :ill., digital ;21 cm.
Contained By:	Springer eBooks
Subject:	Political campaignsHistory21st century.Great Britain
Online resource:	http://dx.doi.org/10.1057/978-1-137-58440-3
ISBN:	9781137584403$q(electronic bk.)

Political marketing and the 2015 UK general election
Political marketing and the 2015 UK general election[electronic resource] /edited by Darren G. Lilleker, Mark Pack. - London :Palgrave Macmillan UK :2016. - xi, 151 p. :ill., digital ;21 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats) The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

ISBN: 9781137584403$q(electronic bk.)

Standard No.: 10.1057/978-1-137-58440-3doiSubjects--Corporate Names:

392461
Great Britain.
Parliament--History--To 1500.Subjects--Topical Terms:

748146
Political campaigns
--History--Great Britain--21st century.

LC Class. No.: JN956 / .P658 2016

Dewey Class. No.: 324.70941

Political marketing and the 2015 UK general election
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520 $a This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats) The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
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