國立高雄大學圖資館 |

Language: English

Back

Achieving brand loyalty in China thr...

Frass, Alexander.

Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Achieving brand loyalty in China through after-sales servicesby Alexander Frass.
Reminder of title:	with a particular focus on the influences of cultural determinants /
Author:	Frass, Alexander.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2016.
Description:	xxi, 317 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behaviorChina.
Online resource:	http://dx.doi.org/10.1007/978-3-658-14367-1
ISBN:	9783658143671$q(electronic bk.)

Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /
Frass, Alexander.

Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /[electronic resource] :by Alexander Frass. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 317 p. :ill., digital ;24 cm. - Business analytics. - Business analytics..

Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.

ISBN: 9783658143671$q(electronic bk.)

Standard No.: 10.1007/978-3-658-14367-1doiSubjects--Topical Terms:

291952
Consumer behavior
--China.

LC Class. No.: HF5415.33.C6 / F73 2016

Dewey Class. No.: 658.83420951

Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /
LDR:01275nmm a2200325 a 4500 001 490281
003 DE-He213
005 20161207113401.0
006 m d
007 cr nn 008maaau
008 170118s2016 gw s 0 eng d
020 $a 9783658143671$q(electronic bk.)
020 $a 9783658143664$q(paper)
024 7 $a 10.1007/978-3-658-14367-1 $2 doi
035 $a 978-3-658-14367-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.33.C6 $b F73 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.83420951 $2 23
090 $a HF5415.33.C6 $b F843 2016
100 1 $a Frass, Alexander. $3 749643
245 1 0 $a Achieving brand loyalty in China through after-sales services $h [electronic resource] : $b with a particular focus on the influences of cultural determinants / $c by Alexander Frass.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2016.
300 $a xxi, 317 p. : $b ill., digital ; $c 24 cm.
490 1 $a Business analytics
505 0 $a Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
650 0 $a Consumer behavior $z China. $3 291952
650 0 $a Brand loyalty. $3 290468
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Marketing. $3 182957
650 2 4 $a Emerging Markets/Globalization. $3 557943
650 2 4 $a Engineering Economics, Organization, Logistics, Marketing. $3 274009
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Business analytics. $3 749644
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-14367-1
950 $a Business and Management (Springer-41169)