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Achieving brand loyalty in China thr...
~
Frass, Alexander.
Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Achieving brand loyalty in China through after-sales servicesby Alexander Frass.
其他題名:
with a particular focus on the influences of cultural determinants /
作者:
Frass, Alexander.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden :2016.
面頁冊數:
xxi, 317 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Consumer behaviorChina.
電子資源:
http://dx.doi.org/10.1007/978-3-658-14367-1
ISBN:
9783658143671$q(electronic bk.)
Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /
Frass, Alexander.
Achieving brand loyalty in China through after-sales services
with a particular focus on the influences of cultural determinants /[electronic resource] :by Alexander Frass. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 317 p. :ill., digital ;24 cm. - Business analytics. - Business analytics..
Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
ISBN: 9783658143671$q(electronic bk.)
Standard No.: 10.1007/978-3-658-14367-1doiSubjects--Topical Terms:
291952
Consumer behavior
--China.
LC Class. No.: HF5415.33.C6 / F73 2016
Dewey Class. No.: 658.83420951
Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /
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