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Good works!marketing and corporate i...

Hessekiel, David, (1960-)

Good works!marketing and corporate initiatives that build a better world... and the bottom line /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Good works!Philip Kotler, David Hessekiel & Nancy R. Lee.
Reminder of title:	marketing and corporate initiatives that build a better world... and the bottom line /
Author:	Kotler, Philip.
other author:	Hessekiel, David,
Published:	Hoboken, NJ :John Wiley and Sons,c2012.
Description:	1 online resource (vi, 282 p.) :ill.
Subject:	MarketingSocial aspects.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119205210
ISBN:	9781119205210 (electronic bk.)

Good works!marketing and corporate initiatives that build a better world... and the bottom line /
Kotler, Philip.

Good works!marketing and corporate initiatives that build a better world... and the bottom line /[electronic resource] :Philip Kotler, David Hessekiel & Nancy R. Lee. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2012. - 1 online resource (vi, 282 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119205210 (electronic bk.)

LCCN: 2012004742Subjects--Topical Terms:

230848
Marketing
--Social aspects.

LC Class. No.: HF5415.K6246 2012

Dewey Class. No.: 658.8/02

Good works!marketing and corporate initiatives that build a better world... and the bottom line /
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245 1 0 $a Good works! $h [electronic resource] : $b marketing and corporate initiatives that build a better world... and the bottom line / $c Philip Kotler, David Hessekiel & Nancy R. Lee.
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300 $a 1 online resource (vi, 282 p.) : $b ill.
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650 0 $a Social responsibility of business. $3 200434
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