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Marketing plans for servicesa comple...

Frow, Pennie.

Marketing plans for servicesa complete guide /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing plans for servicesMalcolm McDonald, Pennie Frow and Adrian Payne.
Reminder of title:	a complete guide /
Author:	McDonald, Malcolm.
other author:	Payne, Adrian.
Published:	Chichester, West Sussex ;John Wiley and Sons,2011.
Description:	1 online resource (xv, 495 p.) :ill.
Subject:	Service industriesMarketing.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119207306
ISBN:	9781119207306 (electronic bk.)

Marketing plans for servicesa complete guide /
McDonald, Malcolm.

Marketing plans for servicesa complete guide /[electronic resource] :Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, West Sussex ;John Wiley and Sons,2011. - 1 online resource (xv, 495 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119207306 (electronic bk.)Subjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .M388 2011eb

Dewey Class. No.: 658.8/02

Marketing plans for servicesa complete guide /
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