Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Wise family businessfamily identity ...
~
Glemser, Anne-Catrin.
Wise family businessfamily identity steering brand success /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Wise family businessby Joachim Schwass, Anne-Catrin Glemser.
Reminder of title:
family identity steering brand success /
Author:
Schwass, Joachim.
other author:
Glemser, Anne-Catrin.
Published:
London :Palgrave Macmillan UK :2016.
Description:
xvi, 284 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Family-owned business enterprisesManagement.
Online resource:
http://dx.doi.org/10.1057/978-1-137-58600-1
ISBN:
9781137586001$q(electronic bk.)
Wise family businessfamily identity steering brand success /
Schwass, Joachim.
Wise family business
family identity steering brand success /[electronic resource] :by Joachim Schwass, Anne-Catrin Glemser. - London :Palgrave Macmillan UK :2016. - xvi, 284 p. :ill., digital ;24 cm.
Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
ISBN: 9781137586001$q(electronic bk.)
Standard No.: 10.1057/978-1-137-58600-1doiSubjects--Topical Terms:
258338
Family-owned business enterprises
--Management.
LC Class. No.: HD62.25 / .S39 2016
Dewey Class. No.: 658.045
Wise family businessfamily identity steering brand success /
LDR
:02417nmm a2200313 a 4500
001
495908
003
DE-He213
005
20160818141317.0
006
m d
007
cr nn 008maaau
008
170323s2016 enk s 0 eng d
020
$a
9781137586001$q(electronic bk.)
020
$a
9781137585998$q(paper)
024
7
$a
10.1057/978-1-137-58600-1
$2
doi
035
$a
978-1-137-58600-1
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HD62.25
$b
.S39 2016
072
7
$a
KJVS
$2
bicssc
072
7
$a
BUS060000
$2
bisacsh
082
0 4
$a
658.045
$2
23
090
$a
HD62.25
$b
.S411 2016
100
1
$a
Schwass, Joachim.
$3
758114
245
1 0
$a
Wise family business
$h
[electronic resource] :
$b
family identity steering brand success /
$c
by Joachim Schwass, Anne-Catrin Glemser.
260
$a
London :
$b
Palgrave Macmillan UK :
$b
Imprint: Palgrave Macmillan,
$c
2016.
300
$a
xvi, 284 p. :
$b
ill., digital ;
$c
24 cm.
505
0
$a
Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
520
$a
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
650
0
$a
Family-owned business enterprises
$x
Management.
$3
258338
650
0
$a
Brand name products
$x
Management.
$3
211030
650
0
$a
Branding (Marketing)
$3
266407
650
1 4
$a
Business and Management.
$2
eflch
$3
639169
650
2 4
$a
Family Business.
$3
749601
650
2 4
$a
Small Business.
$3
732010
650
2 4
$a
Business Strategy/Leadership.
$3
524336
650
2 4
$a
Corporate Social Responsibility.
$3
744984
700
1
$a
Glemser, Anne-Catrin.
$3
758115
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
856
4 0
$u
http://dx.doi.org/10.1057/978-1-137-58600-1
950
$a
Business and Management (Springer-41169)
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
000000132259
電子館藏
1圖書
電子書
EB HD62.25 S411 2016
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://dx.doi.org/10.1057/978-1-137-58600-1
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login