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Wise family businessfamily identity ...

Glemser, Anne-Catrin.

Wise family businessfamily identity steering brand success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Wise family businessby Joachim Schwass, Anne-Catrin Glemser.
Reminder of title:	family identity steering brand success /
Author:	Schwass, Joachim.
other author:	Glemser, Anne-Catrin.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xvi, 284 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Family-owned business enterprisesManagement.
Online resource:	http://dx.doi.org/10.1057/978-1-137-58600-1
ISBN:	9781137586001$q(electronic bk.)

Wise family businessfamily identity steering brand success /
Schwass, Joachim.

Wise family businessfamily identity steering brand success /[electronic resource] :by Joachim Schwass, Anne-Catrin Glemser. - London :Palgrave Macmillan UK :2016. - xvi, 284 p. :ill., digital ;24 cm.

Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

ISBN: 9781137586001$q(electronic bk.)

Standard No.: 10.1057/978-1-137-58600-1doiSubjects--Topical Terms:

258338
Family-owned business enterprises
--Management.

LC Class. No.: HD62.25 / .S39 2016

Dewey Class. No.: 658.045

Wise family businessfamily identity steering brand success /
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