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Social mediathe good, the bad, and t...

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Social mediathe good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social mediaedited by Yogesh K. Dwivedi ... [et al.].
Reminder of title:	the good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings /
remainder title:	I3E 2016
other author:	Dwivedi, Yogesh K.
corporate name:
Published:	Cham :Springer International Publishing :2016.
Description:	xxiv, 730 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Online social networksCongresses.
Online resource:	http://dx.doi.org/10.1007/978-3-319-45234-0
ISBN:	9783319452340$q(electronic bk.)

Social mediathe good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings /
Social mediathe good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings /[electronic resource] :I3E 2016edited by Yogesh K. Dwivedi ... [et al.]. - Cham :Springer International Publishing :2016. - xxiv, 730 p. :ill., digital ;24 cm. - Lecture notes in computer science,98440302-9743 ;. - Lecture notes in computer science ;4891..

Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

ISBN: 9783319452340$q(electronic bk.)

Standard No.: 10.1007/978-3-319-45234-0doiSubjects--Topical Terms:

387148
Online social networks
--Congresses.

LC Class. No.: HM742

Dewey Class. No.: 006.754

Social mediathe good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings /
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520 $a This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
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