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鋼管產業經營策略之研究-以D公司為例 = A Study of Oper...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

鋼管產業經營策略之研究-以D公司為例 = A Study of Operation Strategy for the Steel Pipe Industry : The Case of D Company

Record Type:	Language materials, printed : monographic
Paralel Title:	A Study of Operation Strategy for the Steel Pipe Industry
Title Information:	The Case of D Company
Author:	楊琇文,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	高雄市
Published:	撰者;
Year of Publication:	2016[民105]
Description:	61面圖，表格 : 30公分;
Subject:	台灣鋼管產業
Subject:	Steel industry in Taiwan
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/80192663390352835575
Notes:	106年4月25日公開
Notes:	參考書目: 面44-46
Summary:	基於全球鋼鐵市場需求已逐漸呈現飽和，鋼鐵業也應進一步開始思考如何與用鋼產業合作，共同開拓新市場，來刺激鋼鐵需求持續成長。台灣屬於海島型經濟型態，需要藉由對外國際貿易來發展經濟，目前台灣市場正面臨飽和與低價競爭，而國內人力、土地、能源成本節節升高，所以不僅需面對國內市場的競爭，更要積極拓展國際市場。因此，本研究嘗試以SWOT矩陣為研究架構，並以台灣鋼管產業D公司為個案研究對象，利用深入訪談的方式，探討鋼管產業及分析個案公司之優勢、劣勢、機會與威脅，並依SWOT矩陣擬定營運策略，預期營運策略建議可成為個案司未來經營方向之參考。實證研究結果發現，綜合四位訪談者的訪談大綱SWOT量化分析，個案公司有高度的營運優勢與機會，而劣勢與威脅趨於中度上下。最後，根據研究結果，提出對於個案公司未來營運發展之經營策略建議。 With the advent of global competitive steel market that has been gradually saturated, the steel industry needs to rethink about how to deal with the new different steel industry to develop new markets that stimulates steel demand continued to grow. Taiwan is an Island-type economy which needs to develop international economy through international trade. At present, the Taiwan steel market is facing saturation and low price competition. Moreover, the domestic labor, land, and energy costs have steadily increased. It not only needs to face competition in the domestic market, but also to actively expand the international market. To deepen this concept, therefore, the research thesis attempts to use the SWOT analysis technique for the D case company to develop operation strategies. To derive findings and suggestions, the research adopts in-depth interviews to explore the company's strengths, weaknesses, opportunities and threats for the case company. The empirical results show that based on interviewee’s opinions, concepts, and experiences the case company is equipped with a high degree of operational strengths and opportunities, while the weakness and threats tend to moderate up and down. Finally, according to the results of the study, the research thesis also presents implications and suggestions for the future operation development of the case company.

鋼管產業經營策略之研究-以D公司為例 = A Study of Operation Strategy for the Steel Pipe Industry : The Case of D Company
楊, 琇文

鋼管產業經營策略之研究-以D公司為例 = A Study of Operation Strategy for the Steel Pipe Industry : The Case of D Company / 楊琇文撰 - 高雄市 : 撰者, 2016[民105]. - 61面 ; 圖，表格 ; 30公分.
106年4月25日公開參考書目: 面44-46.
台灣鋼管產業Steel industry in Taiwan

鋼管產業經營策略之研究-以D公司為例 = A Study of Operation Strategy for the Steel Pipe Industry : The Case of D Company
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