國立高雄大學圖資館 |

Language: English

Back

Retail brand equity and loyaltyanaly...

SpringerLink (Online service)

Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Retail brand equity and loyaltyby Julia Katharina Weindel.
Reminder of title:	analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
Author:	Weindel, Julia Katharina.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2016.
Description:	xxii, 195 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Brand loyalty.
Online resource:	http://dx.doi.org/10.1007/978-3-658-15037-2
ISBN:	9783658150372$q(electronic bk.)

Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
Weindel, Julia Katharina.

Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /[electronic resource] :by Julia Katharina Weindel. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxii, 195 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing. - Handel und internationales marketing retailing and international marketing..

Introduction -- Study 1: Sector-specific Antecedents of Retail Brand Equity -- Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- Study 3: Interdependencies within Multichannel Retail Structures -- Final Remarks -- References -- Appendix.

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. Contents Sector-Specific Antecedents of Retail Brand Equity Reciprocity Between Perceived Value and Retail Brand Equity Interdependencies Within Multichannel Retail Structures Target Groups Researchers and students focusing on retailing and marketing Executives and managers interested in the management of retail brands in brick-and-mortar and multichannel retail environments About the Author Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.

ISBN: 9783658150372$q(electronic bk.)

Standard No.: 10.1007/978-3-658-15037-2doiSubjects--Topical Terms:

290468
Brand loyalty.

LC Class. No.: HF6161.B4

Dewey Class. No.: 658.827

Retail brand equity and loyaltyanalysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
LDR:02735nmm a2200337 a 4500 001 497238
003 DE-He213
005 20160906103414.0
006 m d
007 cr nn 008maaau
008 170420s2016 gw s 0 eng d
020 $a 9783658150372$q(electronic bk.)
020 $a 9783658150365$q(paper)
024 7 $a 10.1007/978-3-658-15037-2 $2 doi
035 $a 978-3-658-15037-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF6161.B4
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.827 $2 23
090 $a HF6161.B4 $b W423 2016
100 1 $a Weindel, Julia Katharina. $3 759823
245 1 0 $a Retail brand equity and loyalty $h [electronic resource] : $b analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing / $c by Julia Katharina Weindel.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2016.
300 $a xxii, 195 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing retailing and international marketing
505 0 $a Introduction -- Study 1: Sector-specific Antecedents of Retail Brand Equity -- Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- Study 3: Interdependencies within Multichannel Retail Structures -- Final Remarks -- References -- Appendix.
520 $a Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. Contents Sector-Specific Antecedents of Retail Brand Equity Reciprocity Between Perceived Value and Retail Brand Equity Interdependencies Within Multichannel Retail Structures Target Groups Researchers and students focusing on retailing and marketing Executives and managers interested in the management of retail brands in brick-and-mortar and multichannel retail environments About the Author Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.
650 0 $a Brand loyalty. $3 290468
650 0 $a Brand name products $x Valuation. $3 231125
650 0 $a Intangible property $x Valuation. $3 231251
650 0 $a Brand name products $x Research. $3 759825
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Marketing. $3 182957
650 2 4 $a Sales/Distribution. $3 737137
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Handel und internationales marketing retailing and international marketing. $3 759824
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-15037-2
950 $a Business and Management (Springer-41169)