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International marketing of higher ed...

Naidoo, Vik.

International marketing of higher education

Record Type:	Electronic resources : Monograph/item
Title/Author:	International marketing of higher educationedited by Terry Wu, Vik Naidoo.
other author:	Wu, Terry.
Published:	New York :Palgrave Macmillan US :2016.
Description:	xvii, 262 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Education, HigherMarketing.
Online resource:	http://dx.doi.org/10.1057/978-1-137-54291-5
ISBN:	9781137542915$q(electronic bk.)

International marketing of higher education
International marketing of higher education[electronic resource] /edited by Terry Wu, Vik Naidoo. - New York :Palgrave Macmillan US :2016. - xvii, 262 p. :ill., digital ;24 cm.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

ISBN: 9781137542915$q(electronic bk.)

Standard No.: 10.1057/978-1-137-54291-5doiSubjects--Topical Terms:

618204
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .I58 2016

Dewey Class. No.: 378.198

International marketing of higher education
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245 0 0 $a International marketing of higher education $h [electronic resource] / $c edited by Terry Wu, Vik Naidoo.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvii, 262 p. : $b ill., digital ; $c 24 cm.
520 $a This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
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