國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

International marketing of higher ed...

Naidoo, Vik.

International marketing of higher education

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International marketing of higher educationedited by Terry Wu, Vik Naidoo.
其他作者:	Wu, Terry.
出版者:	New York :Palgrave Macmillan US :2016.
面頁冊數:	xvii, 262 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Education, HigherMarketing.
電子資源:	http://dx.doi.org/10.1057/978-1-137-54291-5
ISBN:	9781137542915$q(electronic bk.)

International marketing of higher education
International marketing of higher education[electronic resource] /edited by Terry Wu, Vik Naidoo. - New York :Palgrave Macmillan US :2016. - xvii, 262 p. :ill., digital ;24 cm.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

ISBN: 9781137542915$q(electronic bk.)

Standard No.: 10.1057/978-1-137-54291-5doiSubjects--Topical Terms:

618204
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .I58 2016

Dewey Class. No.: 378.198

International marketing of higher education
LDR:01854nmm a2200301 a 4500 001 497451
003 DE-He213
005 20160915142709.0
006 m d
007 cr nn 008maaau
008 170420s2016 nyu s 0 eng d
020 $a 9781137542915$q(electronic bk.)
020 $a 9781137542908$q(paper)
024 7 $a 10.1057/978-1-137-54291-5 $2 doi
035 $a 978-1-137-54291-5
040 $a GP $c GP
041 0 $a eng
050 4 $a LB2342.82 $b .I58 2016
072 7 $a JNM $2 bicssc
072 7 $a EDU015000 $2 bisacsh
082 0 4 $a 378.198 $2 23
090 $a LB2342.82 $b .I61 2016
245 0 0 $a International marketing of higher education $h [electronic resource] / $c edited by Terry Wu, Vik Naidoo.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvii, 262 p. : $b ill., digital ; $c 24 cm.
520 $a This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
650 0 $a Education, Higher $x Marketing. $3 618204
650 1 4 $a Education. $3 177995
650 2 4 $a Higher Education. $3 276621
650 2 4 $a Marketing. $3 182957
700 1 $a Wu, Terry. $3 760054
700 1 $a Naidoo, Vik. $3 760055
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-54291-5
950 $a Education (Springer-41171)