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Perspectives on consumer choicefrom ...

Foxall, Gordon R.

Perspectives on consumer choicefrom behavior to action, from action to agency /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Perspectives on consumer choiceby Gordon R. Foxall.
Reminder of title:	from behavior to action, from action to agency /
Author:	Foxall, Gordon R.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xi, 326 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Consumers' preferences.
Online resource:	http://dx.doi.org/10.1057/978-1-137-50121-9
ISBN:	9781137501219$q(electronic bk.)

Perspectives on consumer choicefrom behavior to action, from action to agency /
Foxall, Gordon R.

Perspectives on consumer choicefrom behavior to action, from action to agency /[electronic resource] :by Gordon R. Foxall. - London :Palgrave Macmillan UK :2016. - xi, 326 p. :ill., digital ;22 cm.

Introduction -- Chapter 1 Explaining Consumer Choice -- Chapter 2 Consumer Choice as Behavior -- Chapter 3 Beyond Behaviorism -- Chapter 4 The Ascription of Intentionality -- Chapter 5 Intentional Psychologies -- Chapter 6 Consumer Choice as Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency -- Bibliography -- Index.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

ISBN: 9781137501219$q(electronic bk.)

Standard No.: 10.1057/978-1-137-50121-9doiSubjects--Topical Terms:

243153
Consumers' preferences.

LC Class. No.: HF5415.32 / .F687 2016

Dewey Class. No.: 658.8342

Perspectives on consumer choicefrom behavior to action, from action to agency /
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505 0 $a Introduction -- Chapter 1 Explaining Consumer Choice -- Chapter 2 Consumer Choice as Behavior -- Chapter 3 Beyond Behaviorism -- Chapter 4 The Ascription of Intentionality -- Chapter 5 Intentional Psychologies -- Chapter 6 Consumer Choice as Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency -- Bibliography -- Index.
520 $a Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
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650 2 4 $a Neuropsychology. $3 188060
650 2 4 $a Industrial and Organizational Psychology. $3 759694
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