國立高雄大學圖資館 |

Language: English

Back

Creating a sustainable brand :a guid...

Campher, Henk,

Creating a sustainable brand :a guide to growing thesustainability top line /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating a sustainable brand :Henk Campher
Reminder of title:	a guide to growing thesustainability top line /
Author:	Campher, Henk,
Published:	Oxford :Do Sustainability,2014
Description:	1 online resource (81 pages)
Notes:	Reference
Subject:	Relationship marketingTextbooks.
Online resource:	http://portal.igpublish.com/iglibrary/search/NBNIB0000963.html
ISBN:	9781910174074$q(e-book)

Creating a sustainable brand :a guide to growing thesustainability top line /
Campher, Henk,

Creating a sustainable brand :a guide to growing thesustainability top line /Henk Campher - Oxford :Do Sustainability,2014 - 1 online resource (81 pages) - DoShorts. - DoShorts.

Reference

Creating a sustainable brand: a guide to growing the sustainability top line -- Abstract -- About the Author -- Acknowledgments -- Contents -- Part 1: The Changing World of a Sustainable Brand -- Part 2: The Birth of a Brand -- Part 3: The Anatomy of a Sustainable Brand -- Reference

Sustainable brands may have started as 'doing less harm', butbrands today are supported by over a decade of phenomenal changesin sustainability. Today's sustainable brands are looking for theholy grail of sustainability -- a fusion of products and brandingthat can actually drive sustainability and also grow the businesstop line. This guide by sustainable brand expert Henk Campher isthe model for building a sustainable brand that will help you getthere

ISBN: 9781910174074$q(e-book)Subjects--Topical Terms:

446391
Relationship marketing
--Textbooks.

LC Class. No.: HF5415.55 / C384 2014

Dewey Class. No.: 658.82

Creating a sustainable brand :a guide to growing thesustainability top line /
LDR:01493nmm a2200241 i 4500 001 500456
006 m o d |
007 cr |||||||||||
008 170626s2014 enk o 000 0 eng d
020 $a 9781910174074$q(e-book)
020 $a 9781910174081$q(e-book)
020 $z 9781910174067$q(pbk.)
035 $a NBNIB0000963
040 $a EBLCP $b eng $e pn $c EBLCP $d DEBSZ $d OCLCQ $d BSF
050 0 0 $a HF5415.55 $b C384 2014
082 0 0 $a 658.82 $2 23
100 1 $a Campher, Henk, $e author. $3 763677
245 1 0 $a Creating a sustainable brand : $b a guide to growing thesustainability top line / $c Henk Campher
260 $a Oxford : $b Do Sustainability, $c 2014
300 $a 1 online resource (81 pages)
490 1 $a DoShorts
500 $a Reference
505 0 $a Creating a sustainable brand: a guide to growing the sustainability top line -- Abstract -- About the Author -- Acknowledgments -- Contents -- Part 1: The Changing World of a Sustainable Brand -- Part 2: The Birth of a Brand -- Part 3: The Anatomy of a Sustainable Brand -- Reference
520 $a Sustainable brands may have started as 'doing less harm', butbrands today are supported by over a decade of phenomenal changesin sustainability. Today's sustainable brands are looking for theholy grail of sustainability -- a fusion of products and brandingthat can actually drive sustainability and also grow the businesstop line. This guide by sustainable brand expert Henk Campher isthe model for building a sustainable brand that will help you getthere
650 0 $a Relationship marketing $v Textbooks. $3 446391
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer loyalty $3 763678
650 0 $a Sustainability $v Encyclopedias. $3 471293
830 0 $a DoShorts $3 763668
856 4 0 $u http://portal.igpublish.com/iglibrary/search/NBNIB0000963.html