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Services marketing cases in emerging...

Mutum, Dilip S.

Services marketing cases in emerging marketsan Asian perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Services marketing cases in emerging marketsedited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
其他題名:	an Asian perspective /
其他作者:	Roy, Sanjit Kumar.
出版者:	Cham :Springer International Publishing :2017.
面頁冊數:	x, 184 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Industrial managementAsia
電子資源:	http://dx.doi.org/10.1007/978-3-319-32970-3
ISBN:	9783319329703$q(electronic bk.)

Services marketing cases in emerging marketsan Asian perspective /
Services marketing cases in emerging marketsan Asian perspective /[electronic resource] :edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen. - Cham :Springer International Publishing :2017. - x, 184 p. :ill., digital ;24 cm.

Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

ISBN: 9783319329703$q(electronic bk.)

Standard No.: 10.1007/978-3-319-32970-3doiSubjects--Topical Terms:

507931
Industrial management
--Asia

LC Class. No.: HD31.2 / .S47 2017

Dewey Class. No.: 658.8

Services marketing cases in emerging marketsan Asian perspective /
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505 0 $a Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.
520 $a This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
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