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Services marketing cases in emerging...

Mutum, Dilip S.

Services marketing cases in emerging marketsan Asian perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Services marketing cases in emerging marketsedited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
Reminder of title:	an Asian perspective /
other author:	Roy, Sanjit Kumar.
Published:	Cham :Springer International Publishing :2017.
Description:	x, 184 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Industrial managementAsia
Online resource:	http://dx.doi.org/10.1007/978-3-319-32970-3
ISBN:	9783319329703$q(electronic bk.)

Services marketing cases in emerging marketsan Asian perspective /
Services marketing cases in emerging marketsan Asian perspective /[electronic resource] :edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen. - Cham :Springer International Publishing :2017. - x, 184 p. :ill., digital ;24 cm.

Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

ISBN: 9783319329703$q(electronic bk.)

Standard No.: 10.1007/978-3-319-32970-3doiSubjects--Topical Terms:

507931
Industrial management
--Asia

LC Class. No.: HD31.2 / .S47 2017

Dewey Class. No.: 658.8

Services marketing cases in emerging marketsan Asian perspective /
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245 0 0 $a Services marketing cases in emerging markets $h [electronic resource] : $b an Asian perspective / $c edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2017.
300 $a x, 184 p. : $b ill., digital ; $c 24 cm.
505 0 $a Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.
520 $a This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
650 0 $a Industrial management $z Asia $3 507931
650 0 $a Service industries $x Marketing $v Congresses. $3 678536
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Marketing. $3 182957
650 2 4 $a Services. $3 675813
650 2 4 $a Emerging Markets/Globalization. $3 557943
700 1 $a Roy, Sanjit Kumar. $3 675148
700 1 $a Mutum, Dilip S. $3 675147
700 1 $a Nguyen, Bang. $3 769787
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856 4 0 $u http://dx.doi.org/10.1007/978-3-319-32970-3
950 $a Business and Management (Springer-41169)