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North American perspectives on the development of public relationsother voices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	North American perspectives on the development of public relationsedited by Tom Watson.
其他題名:	other voices /
其他作者:	Watson, Tom.
出版者:	London :Palgrave Macmillan UK :2017.
面頁冊數:	xv, 141 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Public relationsHistory.United States
電子資源:	http://dx.doi.org/10.1057/978-1-349-95044-7
ISBN:	9781349950447$q(electronic bk.)

North American perspectives on the development of public relationsother voices /
North American perspectives on the development of public relationsother voices /[electronic resource] :edited by Tom Watson. - London :Palgrave Macmillan UK :2017. - xv, 141 p. :ill., digital ;24 cm. - National perspectives on the development of public relations. - National perspectives on the development of public relations..

Introduction (Tom Watson) -- Chapter 1 United States - antecedents and proto-PR (Cayce Myers) -- Chapter 2 United States - development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector) -- Chapter 3 Canada - development and expansion of public relations (Amy Thurlow) -- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn) -- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin) -- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson) -- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin) -- Chapter 8 The historiography of North American public relations (Karla K. Gower)

This is the seventh volume of The National perspectives on the development of public relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National perspectives on the development of public relations: Other Voices series makes a major contribution to the wider knowledge of PR's history. Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

ISBN: 9781349950447$q(electronic bk.)

Standard No.: 10.1057/978-1-349-95044-7doiSubjects--Topical Terms:

771854
Public relations
--History.--United States

LC Class. No.: HD59.6.U6 / N67 2017

Dewey Class. No.: 659.2

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