國立高雄大學圖資館 |

Language: English

Back

Handbook of integrated CSR communication

Diehl, Sandra.

Handbook of integrated CSR communication

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of integrated CSR communicationedited by Sandra Diehl ... [et al.].
other author:	Diehl, Sandra.
Published:	Cham :Springer International Publishing :2017.
Description:	xiii, 501 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Business.
Online resource:	http://dx.doi.org/10.1007/978-3-319-44700-1
ISBN:	9783319447001$q(electronic bk.)

Handbook of integrated CSR communication
Handbook of integrated CSR communication[electronic resource] /edited by Sandra Diehl ... [et al.]. - Cham :Springer International Publishing :2017. - xiii, 501 p. :ill., digital ;24 cm. - CSR, sustainability, ethics & governance,2196-7075. - CSR, sustainability, ethics & governance..

The Concept of Integrated CSR Communication - Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

ISBN: 9783319447001$q(electronic bk.)

Standard No.: 10.1007/978-3-319-44700-1doiSubjects--Topical Terms:

188101
Business.

LC Class. No.: HD60

Dewey Class. No.: 174.4

Handbook of integrated CSR communication
LDR:02417nmm a2200325 a 4500 001 506086
003 DE-He213
005 20161229141247.0
006 m d
007 cr nn 008maaau
008 171030s2017 gw s 0 eng d
020 $a 9783319447001$q(electronic bk.)
020 $a 9783319446981$q(paper)
024 7 $a 10.1007/978-3-319-44700-1 $2 doi
035 $a 978-3-319-44700-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HD60
072 7 $a KJG $2 bicssc
072 7 $a BUS008000 $2 bisacsh
082 0 4 $a 174.4 $2 23
090 $a HD60 $b .H236 2017
245 0 0 $a Handbook of integrated CSR communication $h [electronic resource] / $c edited by Sandra Diehl ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2017.
300 $a xiii, 501 p. : $b ill., digital ; $c 24 cm.
490 1 $a CSR, sustainability, ethics & governance, $x 2196-7075
505 0 $a The Concept of Integrated CSR Communication - Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.
520 $a This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
650 0 $a Business. $3 188101
650 0 $a Industrial management. $3 174961
650 0 $a Business ethics. $3 183630
650 0 $a Management. $3 180005
650 0 $a Communication. $3 180335
650 0 $a Sociology. $3 176604
650 0 $a Mass media. $3 187315
650 0 $a Business and Management $2 eflch $3 644326
650 0 $a Communication Studies $3 771868
650 0 $a Media Research $3 771869
650 0 $a Media Management $3 255803
650 0 $a Cultural Management $3 771870
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Business Ethics. $3 731091
650 2 4 $a Communication Studies. $3 522484
650 2 4 $a Media Research. $3 675083
650 2 4 $a Media Management. $3 305903
650 2 4 $a Cultural Management. $3 675146
700 1 $a Diehl, Sandra. $3 259712
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a CSR, sustainability, ethics & governance. $3 674499
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-44700-1
950 $a Business and Management (Springer-41169)