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Strategy and communication for innov...

Gould, Julie.

Strategy and communication for innovationintegrative perspectives on innovation in the digital economy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategy and communication for innovationedited by Nicole Pfeffermann, Julie Gould.
Reminder of title:	integrative perspectives on innovation in the digital economy /
other author:	Pfeffermann, Nicole.
Published:	Cham :Springer International Publishing :2017.
Description:	xxvi, 424 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Technological innovationsManagement.
Online resource:	http://dx.doi.org/10.1007/978-3-319-49542-2
ISBN:	9783319495422$q(electronic bk.)

Strategy and communication for innovationintegrative perspectives on innovation in the digital economy /
Strategy and communication for innovationintegrative perspectives on innovation in the digital economy /[electronic resource] :edited by Nicole Pfeffermann, Julie Gould. - 3rd ed. - Cham :Springer International Publishing :2017. - xxvi, 424 p. :ill., digital ;24 cm.

Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.

ISBN: 9783319495422$q(electronic bk.)

Standard No.: 10.1007/978-3-319-49542-2doiSubjects--Topical Terms:

200337
Technological innovations
--Management.

LC Class. No.: HD45 / .S77 2017

Dewey Class. No.: 658.4062

Strategy and communication for innovationintegrative perspectives on innovation in the digital economy /
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245 0 0 $a Strategy and communication for innovation $h [electronic resource] : $b integrative perspectives on innovation in the digital economy / $c edited by Nicole Pfeffermann, Julie Gould.
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505 0 $a Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Case Examples.
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650 0 $a Strategic planning. $3 191522
650 0 $a Business communication. $3 199978
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650 2 4 $a Organizational Studies, Economic Sociology. $3 558174
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