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Architecting experiencea marketing s...

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Wheeler, Scot R.

Architecting experiencea marketing science and digital analytics handbook /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Architecting experienceScot R Wheeler.
Reminder of title:	a marketing science and digital analytics handbook /
Author:	Wheeler, Scot R.
Published:	Singapore :World Scientific ;c2016.
Description:	1 online resource (xii, 268 p.) :ill.
Subject:	Communication in marketing.
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/9607#t=toc
ISBN:	9789814678421 (electronic bk.)

Architecting experiencea marketing science and digital analytics handbook /
Wheeler, Scot R.

Architecting experiencea marketing science and digital analytics handbook /[electronic resource] :Scot R Wheeler. - Singapore :World Scientific ;c2016. - 1 online resource (xii, 268 p.) :ill. - Advances and opportunities with big data and analytics ;1. - Advances and opportunities with big data and analytics ;1..

Includes bibliographical references (p. 265-266) and index.

ISBN: 9789814678421 (electronic bk.)

LCCN: 2015028389Subjects--Topical Terms:

201651
Communication in marketing.

LC Class. No.: HF5415.123 / .W48 2016

Dewey Class. No.: 658.8/02

Architecting experiencea marketing science and digital analytics handbook /
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020 $z 9789814678414 (hbk.)
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245 1 0 $a Architecting experience $h [electronic resource] : $b a marketing science and digital analytics handbook / $c Scot R Wheeler.
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300 $a 1 online resource (xii, 268 p.) : $b ill.
490 1 $a Advances and opportunities with big data and analytics ; $v 1
504 $a Includes bibliographical references (p. 265-266) and index.
588 $a Description based on print version record.
650 0 $a Communication in marketing. $3 201651
650 0 $a Digital media. $3 287414
830 0 $a Advances and opportunities with big data and analytics ; $v 1. $3 776951
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/9607#t=toc

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