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Encouraging participative consumeris...

Kaufmann, Hans Ruediger, (1958-)

Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Encouraging participative consumerism through evolutionary digital marketingHans Ruediger Kaufmann, Agapi Manarioti.
Reminder of title:	emerging research and opportunity /
Author:	Kaufmann, Hans Ruediger,
other author:	Manarioti, Agapi,
Published:	Hershey, PA :IGI Global,[2017]
Description:	1 online resource (ix, 222 p.) :ill.
Subject:	Internet marketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8
ISBN:	9781683180173 (ebk.)

Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /
Kaufmann, Hans Ruediger,1958-

Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /[electronic resource] :Hans Ruediger Kaufmann, Agapi Manarioti. - Hershey, PA :IGI Global,[2017] - 1 online resource (ix, 222 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references (pages 200-219) and index.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--

Mode of access: World Wide Web.

ISBN: 9781683180173 (ebk.)Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .K384 2017e

Dewey Class. No.: 658.8/72

Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /
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100 1 $a Kaufmann, Hans Ruediger, $d 1958- $3 618184
245 1 0 $a Encouraging participative consumerism through evolutionary digital marketing $h [electronic resource] : $b emerging research and opportunity / $c Hans Ruediger Kaufmann, Agapi Manarioti.
260 $a Hershey, PA : $b IGI Global, $c [2017]
300 $a 1 online resource (ix, 222 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references (pages 200-219) and index.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- $c Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 06/19//2017).
650 0 $a Internet marketing. $3 208232
650 0 $a Consumer behavior. $3 185170
700 1 $a Manarioti, Agapi, $d 1979- $e author. $3 777499
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 777500
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8