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Advanced theory and practice in spor...

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Hunter, Jason D.

Advanced theory and practice in sport marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advanced theory and practice in sport marketingEric C. Schwarz, Jason D. Hunter, and Alan LaFleur.
作者:	Schwarz, Eric C.
其他作者:	Hunter, Jason D.
出版者:	Abingdon, Oxon :Routledge,c2013.
面頁冊數:	1 online resource (xxii, 409 p.) :ill.
標題:	SportsMarketing.
電子資源:	http://www.taylorfrancis.com/books/9780203123386
ISBN:	9780203123386 (ebk.)

Advanced theory and practice in sport marketing
Schwarz, Eric C.

Advanced theory and practice in sport marketing[electronic resource] /Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur. - 2nd ed. - Abingdon, Oxon :Routledge,c2013. - 1 online resource (xxii, 409 p.) :ill.

Includes bibliographical references (p. 383-400) and index.

pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.

Mode of access: World Wide Web.

ISBN: 9780203123386 (ebk.)Subjects--Topical Terms:

202500
Sports
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .S37 2013

Dewey Class. No.: 796.0688 / S411

Advanced theory and practice in sport marketing
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020 $a 9780415518475 (hbk.)
020 $a 9780415518482 (pbk.)
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040 $a FlBoTFG $c FlBoTFG
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082 0 0 $a 796.0688 $b S411
100 1 $a Schwarz, Eric C. $3 453977
245 1 0 $a Advanced theory and practice in sport marketing $h [electronic resource] / $c Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur.
250 $a 2nd ed.
260 $a Abingdon, Oxon : $b Routledge, $c c2013.
300 $a 1 online resource (xxii, 409 p.) : $b ill.
504 $a Includes bibliographical references (p. 383-400) and index.
505 0 $a pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Marketing. $3 202500
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Hunter, Jason D. $3 453978
700 1 $a LaFleur, Alan. $3 777941
856 4 0 $u http://www.taylorfrancis.com/books/9780203123386

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