Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Value-oriented media managementdecis...
~
Altmeppen, Klaus-Dieter.
Value-oriented media managementdecision making between profit and responsibility /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Value-oriented media managementedited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
Reminder of title:
decision making between profit and responsibility /
other author:
Altmeppen, Klaus-Dieter.
Published:
Cham :Springer International Publishing :2017.
Description:
viii, 240 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Mass mediaDecision making.
Online resource:
http://dx.doi.org/10.1007/978-3-319-51008-8
ISBN:
9783319510088$q(electronic bk.)
Value-oriented media managementdecision making between profit and responsibility /
Value-oriented media management
decision making between profit and responsibility /[electronic resource] :edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon. - Cham :Springer International Publishing :2017. - viii, 240 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..
Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
ISBN: 9783319510088$q(electronic bk.)
Standard No.: 10.1007/978-3-319-51008-8doiSubjects--Topical Terms:
779332
Mass media
--Decision making.
LC Class. No.: P96.M34 / V35 2017
Dewey Class. No.: 302.23068
Value-oriented media managementdecision making between profit and responsibility /
LDR
:02262nmm a2200337 a 4500
001
511825
003
DE-He213
005
20170427123824.0
006
m d
007
cr nn 008maaau
008
171226s2017 gw s 0 eng d
020
$a
9783319510088$q(electronic bk.)
020
$a
9783319510064$q(paper)
024
7
$a
10.1007/978-3-319-51008-8
$2
doi
035
$a
978-3-319-51008-8
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
P96.M34
$b
V35 2017
072
7
$a
KNT
$2
bicssc
072
7
$a
JFD
$2
bicssc
072
7
$a
BUS070060
$2
bisacsh
082
0 4
$a
302.23068
$2
23
090
$a
P96.M34
$b
V215 2017
245
0 0
$a
Value-oriented media management
$h
[electronic resource] :
$b
decision making between profit and responsibility /
$c
edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2017.
300
$a
viii, 240 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Media business and innovation
505
0
$a
Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers.
520
$a
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
650
0
$a
Mass media
$x
Decision making.
$3
779332
650
0
$a
Mass media
$x
Management.
$3
537504
650
1 4
$a
Business and Management.
$2
eflch
$3
639169
650
2 4
$a
Media Management.
$3
305903
650
2 4
$a
Communication Studies.
$3
522484
650
2 4
$a
Ethics.
$3
174971
650
2 4
$a
Business Ethics.
$3
731091
650
2 4
$a
Media Research.
$3
675083
650
2 4
$a
Media Sociology.
$3
677240
700
1
$a
Altmeppen, Klaus-Dieter.
$3
779329
700
1
$a
Hollifield, C. Ann.
$3
779330
700
1
$a
van Loon, Joost.
$3
779331
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Media business and innovation.
$3
715454
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-51008-8
950
$a
Business and Management (Springer-41169)
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
000000141079
電子館藏
1圖書
電子書
EB P96.M34 V215 2017
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://dx.doi.org/10.1007/978-3-319-51008-8
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login