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Reassessing the relationship between...

Duhring, Lisa.

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reassessing the relationship between marketing and public relationsby Lisa Duhring.
Reminder of title:	new perspectives from the philosophy of science and history of thought /
Author:	Duhring, Lisa.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2017.
Description:	xvii, 318 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MarketingPhilosophy.
Online resource:	http://dx.doi.org/10.1007/978-3-658-18034-8
ISBN:	9783658180348$q(electronic bk.)

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /
Duhring, Lisa.

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /[electronic resource] :by Lisa Duhring. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xvii, 318 p. :ill., digital ;24 cm.

State of Research: The Academic Debate on the Relationship between Marketing and Public Relations -- The Philosophy of the Social Sciences -- The History Marketing Thought -- The History of Public Relations Thought -- New Perspectives on the Future Relationship between Marketing and Public Relations.

ISBN: 9783658180348$q(electronic bk.)

Standard No.: 10.1007/978-3-658-18034-8doiSubjects--Topical Terms:

578351
Marketing
--Philosophy.

LC Class. No.: HF5415 / .D84 2017

Dewey Class. No.: 659.01

Reassessing the relationship between marketing and public relationsnew perspectives from the philosophy of science and history of thought /
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245 1 0 $a Reassessing the relationship between marketing and public relations $h [electronic resource] : $b new perspectives from the philosophy of science and history of thought / $c by Lisa Duhring.
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505 0 $a State of Research: The Academic Debate on the Relationship between Marketing and Public Relations -- The Philosophy of the Social Sciences -- The History Marketing Thought -- The History of Public Relations Thought -- New Perspectives on the Future Relationship between Marketing and Public Relations.
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