國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Chinese and Indian medicine todayBra...

Islam, Md. Nazrul.

Chinese and Indian medicine todayBranding Asia /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Chinese and Indian medicine todayby Md. Nazrul Islam.
其他題名:	Branding Asia /
作者:	Islam, Md. Nazrul.
出版者:	Singapore :Springer Singapore :2017.
面頁冊數:	xx, 213 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Medicine, Chinese.
電子資源:	http://dx.doi.org/10.1007/978-981-10-3962-1
ISBN:	9789811039621$q(electronic bk.)

Chinese and Indian medicine todayBranding Asia /
Islam, Md. Nazrul.

Chinese and Indian medicine todayBranding Asia /[electronic resource] :by Md. Nazrul Islam. - Singapore :Springer Singapore :2017. - xx, 213 p. :ill., digital ;24 cm.

Introduction -- History, theory and method from the classical texts -- Professionalization according to Western line: Education and health service delivery -- Commodification and commercialization -- Manufacturing magic bullets -- New consumption: Rise of health tourism -- Conclusion -- Bibliography -- Appendix -- Index.

This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China and India and finds that modern students and graduates in these countries perceive Asian medicine to be as important as Western medicine. There is a growing tendency to integrate Asian medicine with Western medical thought in the academic curriculum that has led to a gradual decline of Asian medical thought and practices. At the same time, there has been a massive rise in patent drugs, health products and cosmetics being sold under the brand names of Asian medicine or herbal medicine. Most of these drugs and health products do not follow the classical formulas found in the Asian medical texts. The book analyses these texts and concludes that contemporary Asian medicine rarely follows the classical texts, and in fact uses Asian medicine brands to sell Western health products and practices. With a particular focus on the formal and professional sector of Chinese herbal medicine and Indian ayurvedic medicine in urban areas, this book appeals to a broad readership, including undergraduate students and academics as well as non-experts. Md. Nazrul Islam is an Associate Professor in the General Education Office, United International College, Beijing Normal University-Hong Kong Baptist University. He was a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia (2015-16) during which time he completed this book manuscript.

ISBN: 9789811039621$q(electronic bk.)

Standard No.: 10.1007/978-981-10-3962-1doiSubjects--Topical Terms:

301560
Medicine, Chinese.

LC Class. No.: R601

Dewey Class. No.: 610.951

Chinese and Indian medicine todayBranding Asia /
LDR:02930nmm a2200313 a 4500 001 512333
003 DE-He213
005 20170405072654.0
006 m d
007 cr nn 008maaau
008 171226s2017 si s 0 eng d
020 $a 9789811039621$q(electronic bk.)
020 $a 9789811039614$q(paper)
024 7 $a 10.1007/978-981-10-3962-1 $2 doi
035 $a 978-981-10-3962-1
040 $a GP $c GP
041 0 $a eng
050 4 $a R601
072 7 $a HP $2 bicssc
072 7 $a MED050000 $2 bisacsh
082 0 4 $a 610.951 $2 23
090 $a R601 $b .I82 2017
100 1 $a Islam, Md. Nazrul. $3 780194
245 1 0 $a Chinese and Indian medicine today $h [electronic resource] : $b Branding Asia / $c by Md. Nazrul Islam.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2017.
300 $a xx, 213 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- History, theory and method from the classical texts -- Professionalization according to Western line: Education and health service delivery -- Commodification and commercialization -- Manufacturing magic bullets -- New consumption: Rise of health tourism -- Conclusion -- Bibliography -- Appendix -- Index.
520 $a This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China and India and finds that modern students and graduates in these countries perceive Asian medicine to be as important as Western medicine. There is a growing tendency to integrate Asian medicine with Western medical thought in the academic curriculum that has led to a gradual decline of Asian medical thought and practices. At the same time, there has been a massive rise in patent drugs, health products and cosmetics being sold under the brand names of Asian medicine or herbal medicine. Most of these drugs and health products do not follow the classical formulas found in the Asian medical texts. The book analyses these texts and concludes that contemporary Asian medicine rarely follows the classical texts, and in fact uses Asian medicine brands to sell Western health products and practices. With a particular focus on the formal and professional sector of Chinese herbal medicine and Indian ayurvedic medicine in urban areas, this book appeals to a broad readership, including undergraduate students and academics as well as non-experts. Md. Nazrul Islam is an Associate Professor in the General Education Office, United International College, Beijing Normal University-Hong Kong Baptist University. He was a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia (2015-16) during which time he completed this book manuscript.
650 0 $a Medicine, Chinese. $3 301560
650 0 $a Herbs $x Therapeutic use. $3 192750
650 0 $a Medicine $z India. $3 780195
650 1 4 $a Philosophy. $3 176573
650 2 4 $a Philosophy of Medicine. $3 275170
650 2 4 $a Medical Education. $3 275169
650 2 4 $a Branding. $3 779366
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-3962-1
950 $a Religion and Philosophy (Springer-41175)