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Strategic social mediafrom marketing...

~

Mahoney, L. Meghan.

Strategic social mediafrom marketing to social change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic social mediaL. Meghan Mahoney and Tang Tang.
Reminder of title:	from marketing to social change /
Author:	Mahoney, L. Meghan.
other author:	Tang, Tang.
Published:	Chichester, United Kingdom :Wiley-Blackwell,2017.
Description:	1 online resource (360 p.)
Subject:	Social media.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119370680
ISBN:	9781119370680 (electronic bk.)

Strategic social mediafrom marketing to social change /
Mahoney, L. Meghan.

Strategic social mediafrom marketing to social change /[electronic resource] :L. Meghan Mahoney and Tang Tang. - Chichester, United Kingdom :Wiley-Blackwell,2017. - 1 online resource (360 p.)

Includes bibliographical references and index.

ISBN: 9781119370680 (electronic bk.)Subjects--Topical Terms:

465899
Social media.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HM742 / 2017

Dewey Class. No.: 302.3

Strategic social mediafrom marketing to social change /
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008 180111s2017 enk ob 001 0 eng d
020 $a 9781119370680 (electronic bk.)
020 $a 111937068X (electronic bk.)
020 $a 1118556941 (electronic bk.)
020 $a 9781118556948 (electronic bk.)
020 $a 9781119259190
020 $a 1118556844
035 $a Wly17000623
040 $a IDEBK $b eng $c IDEBK $d DG1
041 0 $a eng
050 4 $a HM742 $b 2017
082 0 4 $a 302.3 $2 23
100 1 $a Mahoney, L. Meghan. $3 782648
245 1 0 $a Strategic social media $h [electronic resource] : $b from marketing to social change / $c L. Meghan Mahoney and Tang Tang.
260 $a Chichester, United Kingdom : $b Wiley-Blackwell, $c 2017.
300 $a 1 online resource (360 p.)
504 $a Includes bibliographical references and index.
650 0 $a Social media. $3 465899
650 0 $a User-generated content. $3 495453
650 0 $a Internet marketing. $3 208232
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Tang, Tang. $3 782649
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119370680

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1 records • Pages 1 •
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000000142246

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1圖書

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EB HM742 2017

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1 records • Pages 1 •
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http://onlinelibrary.wiley.com/book/10.1002/9781119370680

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