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Strategic social mediafrom marketing...

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Mahoney, L. Meghan.

Strategic social mediafrom marketing to social change /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic social mediaL. Meghan Mahoney and Tang Tang.
其他題名:	from marketing to social change /
作者:	Mahoney, L. Meghan.
其他作者:	Tang, Tang.
出版者:	Chichester, United Kingdom :Wiley-Blackwell,2017.
面頁冊數:	1 online resource (360 p.)
標題:	Social media.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119370680
ISBN:	9781119370680 (electronic bk.)

Strategic social mediafrom marketing to social change /
Mahoney, L. Meghan.

Strategic social mediafrom marketing to social change /[electronic resource] :L. Meghan Mahoney and Tang Tang. - Chichester, United Kingdom :Wiley-Blackwell,2017. - 1 online resource (360 p.)

Includes bibliographical references and index.

ISBN: 9781119370680 (electronic bk.)Subjects--Topical Terms:

465899
Social media.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HM742 / 2017

Dewey Class. No.: 302.3

Strategic social mediafrom marketing to social change /
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245 1 0 $a Strategic social media $h [electronic resource] : $b from marketing to social change / $c L. Meghan Mahoney and Tang Tang.
260 $a Chichester, United Kingdom : $b Wiley-Blackwell, $c 2017.
300 $a 1 online resource (360 p.)
504 $a Includes bibliographical references and index.
650 0 $a Social media. $3 465899
650 0 $a User-generated content. $3 495453
650 0 $a Internet marketing. $3 208232
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Tang, Tang. $3 782649
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119370680

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