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Beat accelerating customer expectati...

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Dumitrescu, Delia,

Beat accelerating customer expectations with Trend-driven innovation

Record Type:	Electronic resources : Monograph/item
Title/Author:	Beat accelerating customer expectations with Trend-driven innovationHenry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; foreword by Alexander Osterwalder.
remainder title:	Trend-driven innovation
Author:	Mason, Henry,
other author:	Mattin, David,
Published:	Hoboken, NJ :Wiley,2015.
Description:	1 online resource.
Notes:	Includes index.
Subject:	High technology industriesMarketing.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119170426
ISBN:	9781119170426

Beat accelerating customer expectations with Trend-driven innovation
Mason, Henry,

Beat accelerating customer expectations with Trend-driven innovation[electronic resource] /Trend-driven innovationHenry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; foreword by Alexander Osterwalder. - Hoboken, NJ :Wiley,2015. - 1 online resource.

Includes index.

ISBN: 9781119170426Subjects--Topical Terms:

230651
High technology industries
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC79.H53 / 2015

Dewey Class. No.: 658.8

Beat accelerating customer expectations with Trend-driven innovation
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100 1 $a Mason, Henry, $e author. $3 782764
245 1 0 $a Beat accelerating customer expectations with Trend-driven innovation $h [electronic resource] / $c Henry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; foreword by Alexander Osterwalder.
246 3 0 $a Trend-driven innovation
260 $a Hoboken, NJ : $b Wiley, $c 2015.
300 $a 1 online resource.
500 $a Includes index.
650 0 $a High technology industries $x Marketing. $3 230651
650 0 $a Marketing. $3 182957
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Mattin, David, $e author. $3 782765
700 1 $a Luthy, Maxwell, $e author. $3 782766
700 1 $a Dumitrescu, Delia, $e author. $3 782767
700 1 $a Osterwalder, Aleanders, $e author of foreword. $3 782768
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119170426

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1 records • Pages 1 •
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EB HC79.H53 2015

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1 records • Pages 1 •
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http://onlinelibrary.wiley.com/book/10.1002/9781119170426

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