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It's not the size of the data-it's h...

Pauwels, Koen.

It's not the size of the data-it's how you use itsmarter marketing with analytics and dashboards /

Record Type:	Electronic resources : Monograph/item
Title/Author:	It's not the size of the data-it's how you use itKoen Pauwels.
Reminder of title:	smarter marketing with analytics and dashboards /
Author:	Pauwels, Koen.
Published:	[New York] :American Management Association,2014.
Description:	1 online resource (284 p.)
Subject:	Marketing research.
Online resource:	http://portal.igpublish.com/iglibrary/search/AMAB0000862.html
ISBN:	0814433952

It's not the size of the data-it's how you use itsmarter marketing with analytics and dashboards /
Pauwels, Koen.

It's not the size of the data-it's how you use itsmarter marketing with analytics and dashboards /[electronic resource] :Koen Pauwels. - 1st ed. - [New York] :American Management Association,2014. - 1 online resource (284 p.)

Includes bibliographical references and index.

It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards -- Table of Contents -- Foreword -- Acknowledgments -- Introduction: Decisions that Data and Analytics can Inform -- Part One: What Marketing Analytics Dashboards can do for You -- Chapter 1: Marketing Analytics Dashboards: What, why, who, and How -- Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System -- Part Two: Plan your Marketing Analytics Dashboard -- Chapter 3: Start with the Vision -- Chapter 4: Assemble your Team -- Chapter 5: Gain IT Support on Big and Not-So-Big Data --

ISBN: 0814433952

Source: 657765660000862Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .P39 2014

Dewey Class. No.: 658.8/302855437

It's not the size of the data-it's how you use itsmarter marketing with analytics and dashboards /
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245 1 0 $a It's not the size of the data-it's how you use it $h [electronic resource] : $b smarter marketing with analytics and dashboards / $c Koen Pauwels.
250 $a 1st ed.
260 $a [New York] : $b American Management Association, $c 2014.
300 $a 1 online resource (284 p.)
504 $a Includes bibliographical references and index.
505 0 $a It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards -- Table of Contents -- Foreword -- Acknowledgments -- Introduction: Decisions that Data and Analytics can Inform -- Part One: What Marketing Analytics Dashboards can do for You -- Chapter 1: Marketing Analytics Dashboards: What, why, who, and How -- Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System -- Part Two: Plan your Marketing Analytics Dashboard -- Chapter 3: Start with the Vision -- Chapter 4: Assemble your Team -- Chapter 5: Gain IT Support on Big and Not-So-Big Data --
505 0 $a Chapter 6: Build your Database -- Part Three: Design your Marketing Analytics Dashboard -- Chapter 7: Generate Potential Key Performance indicators -- Chapter 8: Eliminate to Select Key Leading Performance Indicators -- Chapter 9: Include Emerging Channels: KLPIs for Online and Social Media -- Chapter 10: Emerging Markets Frontier: Metrics Across Countries --
505 0 $a Chapter 11: Design the Layout and Dashboard Prototype -- Part Four: Live your Marketing Analytics Dashboard -- Chapter 12: Launch and Renewal of the Marketing Analytics Dashboard -- Chapter 13: Change your Decision Making: From Interpretation to Action -- Chapter 14: Nurture the Culture and Practice of Accountability -- Conclusion: Call to Action -- Notes -- Index -- About the Author -- Free Sample Chapter from Wiki Management.
650 0 $a Marketing research. $3 200345
650 0 $a Marketing research $x Data processing. $3 784388
650 0 $a Dashboards (Management information systems) $3 722914
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