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Winning in service marketssuccess th...

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Wirtz, Jochen.

Winning in service marketssuccess through people, technology and strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Winning in service marketsJochen Wirtz.
Reminder of title:	success through people, technology and strategy /
Author:	Wirtz, Jochen.
Published:	Singapore ;World Scientific Publishing,c2017.
Description:	1 online resource (xvii, 684 p.) :ill.
Subject:	Service industriesMarketing.
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc
ISBN:	9781944659066 (electronic bk.)

Winning in service marketssuccess through people, technology and strategy /
Wirtz, Jochen.

Winning in service marketssuccess through people, technology and strategy /[electronic resource] :Jochen Wirtz. - 1st ed. - Singapore ;World Scientific Publishing,c2017. - 1 online resource (xvii, 684 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781944659066 (electronic bk.)

LCCN: 2016007496Subjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .W546 2017

Dewey Class. No.: 658

Winning in service marketssuccess through people, technology and strategy /
LDR:00910cmm a2200253 a 4500 001 514747
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006 m o d
007 cr |n|---|||||
008 180122s2017 si a ob 001 0 eng
010 $a 2016007496
020 $a 9781944659066 (electronic bk.)
020 $z 9781944659042 (hardcover)
020 $z 9781944659059 (pbk.)
035 $a 18995455
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HD9980.5 $b .W546 2017
082 0 0 $a 658 $2 23
100 1 $a Wirtz, Jochen. $3 230642
245 1 0 $a Winning in service markets $h [electronic resource] : $b success through people, technology and strategy / $c Jochen Wirtz.
250 $a 1st ed.
260 $a Singapore ; $a New Jersey : $b World Scientific Publishing, $c c2017.
300 $a 1 online resource (xvii, 684 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Service industries $x Marketing. $3 187344
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer relations. $3 202164
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc

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EB HD9980.5 W546 c2017

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http://www.worldscientific.com/worldscibooks/10.1142/Y0002#t=toc

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