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Exploring marketing research /

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Zikmund, William G.

Exploring marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Exploring marketing research /William G. Zikmund.
Author:	Zikmund, William G.
Published:	Fort Worth, TX. :Dryden Press,c1994.
Description:	xxiv, 818 p. :ill. (some col.) ;26 cm.
Subject:	Marketing research.
ISBN:	0030981360

Exploring marketing research /
Zikmund, William G.

Exploring marketing research /William G. Zikmund. - 5th ed. - Fort Worth, TX. :Dryden Press,c1994. - xxiv, 818 p. :ill. (some col.) ;26 cm.

Includes bibliographical references (p. 785-795) and indexes.

ISBN: 0030981360

LCCN: 93002281Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .Z54 1994

Dewey Class. No.: 658.83 / Z64

Exploring marketing research /
LDR:00583cam 2200193 a 4500 001 517411
005 19940624192133.7
008 180307s1994 txua b 00110 eng
010 $a 93002281
020 $a 0030981360
020 $a 0030989582 (pbk.)
035 $a 192489
040 $a DLC $c DLC $d NCHU
050 0 0 $a HF5415.2 $b .Z54 1994
082 0 4 $a 658.83 $b Z64
100 1 $a Zikmund, William G. $3 211693
245 1 0 $a Exploring marketing research / $c William G. Zikmund.
250 $a 5th ed.
260 $a Fort Worth, TX. : $b Dryden Press, $c c1994.
300 $a xxiv, 818 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references (p. 785-795) and indexes.
650 0 $a Marketing research. $3 200345

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HF5415.2 Z68 1994

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1 records • Pages 1 •
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