國立高雄大學圖資館 |

Language: English

Back

Luxury brands in China and India

Atwal, Glyn.

Luxury brands in China and India

Record Type:	Electronic resources : Monograph/item
Title/Author:	Luxury brands in China and Indiaby Glyn Atwal, Douglas Bryson.
Author:	Atwal, Glyn.
other author:	Bryson, Douglas.
Published:	London :Palgrave Macmillan UK :2017.
Description:	xvii, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Luxury goods industryChina.
Online resource:	http://dx.doi.org/10.1057/978-1-137-54715-6
ISBN:	9781137547156$q(electronic bk.)

Luxury brands in China and India
Atwal, Glyn.

Luxury brands in China and India[electronic resource] /by Glyn Atwal, Douglas Bryson. - London :Palgrave Macmillan UK :2017. - xvii, 256 p. :ill., digital ;24 cm.

Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

ISBN: 9781137547156$q(electronic bk.)

Standard No.: 10.1057/978-1-137-54715-6doiSubjects--Topical Terms:

787201
Luxury goods industry
--China.

LC Class. No.: HD9999.L852 / A89 2017

Dewey Class. No.: 338.47

Luxury brands in China and India
LDR:01822nmm a2200313 a 4500 001 517552
003 DE-He213
005 20170627132634.0
006 m d
007 cr nn 008maaau
008 180316s2017 enk s 0 eng d
020 $a 9781137547156$q(electronic bk.)
020 $a 9781137547132$q(paper)
024 7 $a 10.1057/978-1-137-54715-6 $2 doi
035 $a 978-1-137-54715-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.L852 $b A89 2017
072 7 $a KN $2 bicssc
072 7 $a BUS070000 $2 bisacsh
082 0 4 $a 338.47 $2 23
090 $a HD9999.L852 $b A887 2017
100 1 $a Atwal, Glyn. $3 584687
245 1 0 $a Luxury brands in China and India $h [electronic resource] / $c by Glyn Atwal, Douglas Bryson.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a xvii, 256 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.
520 $a This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
650 0 $a Luxury goods industry $z China. $3 787201
650 0 $a Luxury goods industry $z India. $3 382998
650 0 $a Luxuries. $3 673628
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Industries. $3 180066
650 2 4 $a Branding. $3 779366
650 2 4 $a Asian Business. $3 779856
650 2 4 $a Emerging Markets/Globalization. $3 557943
650 2 4 $a Online Marketing/Social Media. $3 739541
700 1 $a Bryson, Douglas. $3 787200
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-54715-6
950 $a Business and Management (Springer-41169)