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Strategic innovative marketing5th IC...

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Strategic innovative marketing5th IC-SIM, Athens, Greece 2016 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic innovative marketingedited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
Reminder of title:	5th IC-SIM, Athens, Greece 2016 /
other author:	Kavoura, Androniki.
corporate name:
Published:	Cham :Springer International Publishing :2017.
Description:	xxii, 556 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Information technology.
Online resource:	http://dx.doi.org/10.1007/978-3-319-56288-9
ISBN:	9783319562889$q(electronic bk.)

Strategic innovative marketing5th IC-SIM, Athens, Greece 2016 /
Strategic innovative marketing5th IC-SIM, Athens, Greece 2016 /[electronic resource] :edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras. - Cham :Springer International Publishing :2017. - xxii, 556 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

ISBN: 9783319562889$q(electronic bk.)

Standard No.: 10.1007/978-3-319-56288-9doiSubjects--Topical Terms:

184390
Information technology.

LC Class. No.: HF5415.13 / .I58 2016

Dewey Class. No.: 658.802

Strategic innovative marketing5th IC-SIM, Athens, Greece 2016 /
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