國立高雄大學圖資館 |

Language: English

Back

Introduction to social media marketi...

Kelsey, Todd.

Introduction to social media marketinga guide for absolute beginners /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Introduction to social media marketingby Todd Kelsey.
Reminder of title:	a guide for absolute beginners /
Author:	Kelsey, Todd.
Published:	Berkeley, CA :Apress :2017.
Description:	xii, 152 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Internet marketing.
Online resource:	http://dx.doi.org/10.1007/978-1-4842-2854-8
ISBN:	9781484228548$q(electronic bk.)

Introduction to social media marketinga guide for absolute beginners /
Kelsey, Todd.

Introduction to social media marketinga guide for absolute beginners /[electronic resource] :by Todd Kelsey. - Berkeley, CA :Apress :2017. - xii, 152 p. :ill., digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: Facebook Pages -- Chapter 4: Facebook Ads -- Chapter 5: Twitter -- Chapter 6: LinkedIn -- Chapter 7: Hootsuite -- Chapter 8: Social Media Monitoring and Analytics.

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn: Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics.

ISBN: 9781484228548$q(electronic bk.)

Standard No.: 10.1007/978-1-4842-2854-8doiSubjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Introduction to social media marketinga guide for absolute beginners /
LDR:02115nmm a2200289 a 4500 001 518031
003 DE-He213
005 20180110103443.0
006 m d
007 cr nn 008maaau
008 180316s2017 cau s 0 eng d
020 $a 9781484228548$q(electronic bk.)
020 $a 9781484228531$q(paper)
024 7 $a 10.1007/978-1-4842-2854-8 $2 doi
035 $a 978-1-4842-2854-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1265
082 0 4 $a 658.872 $2 23
090 $a HF5415.1265 $b .K29 2017
100 1 $a Kelsey, Todd. $3 486404
245 1 0 $a Introduction to social media marketing $h [electronic resource] : $b a guide for absolute beginners / $c by Todd Kelsey.
260 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2017.
300 $a xii, 152 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: Facebook Pages -- Chapter 4: Facebook Ads -- Chapter 5: Twitter -- Chapter 6: LinkedIn -- Chapter 7: Hootsuite -- Chapter 8: Social Media Monitoring and Analytics.
520 $a Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn: Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics.
650 0 $a Internet marketing. $3 208232
650 0 $a Online social networks $x Economic aspects. $3 384451
650 0 $a Social media $x Economic aspects. $3 529568
650 1 4 $a Computer Science. $3 212513
650 2 4 $a Big Data. $3 760530
650 2 4 $a Online Marketing/Social Media. $3 739541
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-1-4842-2854-8
950 $a Professional and Applied Computing (Springer-12059)