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Discursive constructions of corporat...

Feng, Wei.

Discursive constructions of corporate identities by Chinese banks on Sina Weiboan integrated sociolinguistics approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Discursive constructions of corporate identities by Chinese banks on Sina Weiboby Wei Feng.
Reminder of title:	an integrated sociolinguistics approach /
Author:	Feng, Wei.
Published:	Singapore :Springer Singapore :2017.
Description:	xvi, 152 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Corporate image.
Online resource:	http://dx.doi.org/10.1007/978-981-10-4469-4
ISBN:	9789811044694$q(electronic bk.)

Discursive constructions of corporate identities by Chinese banks on Sina Weiboan integrated sociolinguistics approach /
Feng, Wei.

Discursive constructions of corporate identities by Chinese banks on Sina Weiboan integrated sociolinguistics approach /[electronic resource] :by Wei Feng. - Singapore :Springer Singapore :2017. - xvi, 152 p. :ill., digital ;24 cm.

Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

ISBN: 9789811044694$q(electronic bk.)

Standard No.: 10.1007/978-981-10-4469-4doiSubjects--Topical Terms:

235990
Corporate image.

LC Class. No.: P302.84 / .F46 2017

Dewey Class. No.: 401.41

Discursive constructions of corporate identities by Chinese banks on Sina Weiboan integrated sociolinguistics approach /
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505 0 $a Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.
520 $a This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
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