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Advanced methods for modeling markets

Leeflang, Peter S. H.

Advanced methods for modeling markets

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advanced methods for modeling marketsedited by Peter S. H. Leeflang ... [et al.].
other author:	Leeflang, Peter S. H.
Published:	Cham :Springer International Publishing :2017.
Description:	x, 733 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MarketingMathematical models.
Online resource:	http://dx.doi.org/10.1007/978-3-319-53469-5
ISBN:	9783319534695$q(electronic bk.)

Advanced methods for modeling markets
Advanced methods for modeling markets[electronic resource] /edited by Peter S. H. Leeflang ... [et al.]. - Cham :Springer International Publishing :2017. - x, 733 p. :ill., digital ;24 cm. - International series in quantitative marketing,0923-6716. - International series in quantitative marketing..

Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis - Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling.

ISBN: 9783319534695$q(electronic bk.)

Standard No.: 10.1007/978-3-319-53469-5doiSubjects--Topical Terms:

246079
Marketing
--Mathematical models.

LC Class. No.: HF5415

Dewey Class. No.: 658.4034

Advanced methods for modeling markets
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245 0 0 $a Advanced methods for modeling markets $h [electronic resource] / $c edited by Peter S. H. Leeflang ... [et al.].
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490 1 $a International series in quantitative marketing, $x 0923-6716
505 0 $a Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis - Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling.
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650 2 4 $a Market Research/Competitive Intelligence. $3 731061
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