國立高雄大學圖資館 |

Language: English

Back

Political branding strategiescampaig...

Australian Labor Party.

Political branding strategiescampaigning and governing in Australian politics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Political branding strategiesby Lorann Downer.
Reminder of title:	campaigning and governing in Australian politics /
Author:	Downer, Lorann.
Published:	London :Palgrave Macmillan UK :2016.
Description:	x, 146 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
Subject:	Campaign managementAustralia.
Online resource:	http://dx.doi.org/10.1057/9781137580290
ISBN:	9781137580290$q(electronic bk.)

Political branding strategiescampaigning and governing in Australian politics /
Downer, Lorann.

Political branding strategiescampaigning and governing in Australian politics /[electronic resource] :by Lorann Downer. - London :Palgrave Macmillan UK :2016. - x, 146 p. :ill., digital ;23 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.

ISBN: 9781137580290$q(electronic bk.)

Standard No.: 10.1057/9781137580290doiSubjects--Corporate Names:

792389
Australian Labor Party.
Subjects--Topical Terms:

792390
Campaign management
--Australia.

LC Class. No.: JQ4098.L3 / D68 2016

Dewey Class. No.: 324.29407

Political branding strategiescampaigning and governing in Australian politics /
LDR:01689nmm a2200313 a 4500 001 521980
003 DE-He213
005 20171213064732.0
006 m d
007 cr nn 008maaau
008 180521s2016 enk s 0 eng d
020 $a 9781137580290$q(electronic bk.)
020 $a 9781349845583$q(paper)
024 7 $a 10.1057/9781137580290 $2 doi
035 $a 978-1-137-58029-0
040 $a GP $c GP
041 0 $a eng
050 4 $a JQ4098.L3 $b D68 2016
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
082 0 4 $a 324.29407 $2 23
090 $a JQ4098.L3 $b D748 2016
100 1 $a Downer, Lorann. $3 792388
245 1 0 $a Political branding strategies $h [electronic resource] : $b campaigning and governing in Australian politics / $c by Lorann Downer.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a x, 146 p. : $b ill., digital ; $c 23 cm.
490 1 $a Palgrave studies in political marketing and management
520 $a Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.
610 2 0 $a Australian Labor Party. $3 792389
650 0 $a Campaign management $z Australia. $3 792390
650 0 $a Branding (Marketing) $x Political aspects $z Australia. $3 792391
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Marketing. $3 182957
650 2 4 $a Management. $3 180005
650 2 4 $a Political Science. $3 274226
650 2 4 $a Electoral Politics. $3 739989
650 2 4 $a Corporate Communication/Public Relations. $3 737145
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Palgrave studies in political marketing and management. $3 748145
856 4 0 $u http://dx.doi.org/10.1057/9781137580290
950 $a Business and Economics (Springer-11643)