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Advances in luxury brand management

Kapferer, Jean-Noel.

Advances in luxury brand management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in luxury brand managementedited by Jean-Noel Kapferer ... [et al.].
other author:	Kapferer, Jean-Noel.
Published:	Cham :Springer International Publishing :2017.
Description:	x, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Luxury goods industry.
Online resource:	http://dx.doi.org/10.1007/978-3-319-51127-6
ISBN:	9783319511276$q(electronic bk.)

Advances in luxury brand management
Advances in luxury brand management[electronic resource] /edited by Jean-Noel Kapferer ... [et al.]. - Cham :Springer International Publishing :2017. - x, 256 p. :ill., digital ;24 cm. - Journal of brand management: advanced collections. - Journal of brand management: advanced collections..

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

ISBN: 9783319511276$q(electronic bk.)

Standard No.: 10.1007/978-3-319-51127-6doiSubjects--Topical Terms:

478102
Luxury goods industry.

LC Class. No.: HD9999.L852 / A38 2017

Dewey Class. No.: 658.7

Advances in luxury brand management
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245 0 0 $a Advances in luxury brand management $h [electronic resource] / $c edited by Jean-Noel Kapferer ... [et al.].
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a x, 256 p. : $b ill., digital ; $c 24 cm.
490 1 $a Journal of brand management: advanced collections
520 $a Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
650 0 $a Luxury goods industry. $3 478102
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Branding. $3 779366
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
650 2 4 $a Customer Relationship Management. $3 741683
700 1 $a Kapferer, Jean-Noel. $3 383122
710 2 $a SpringerLink (Online service) $3 273601
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830 0 $a Journal of brand management: advanced collections. $3 772779
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