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Cuteness engineeringdesigning adorab...

Marcus, Aaron.

Cuteness engineeringdesigning adorable products and services /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cuteness engineeringby Aaron Marcus ... [et al.].
Reminder of title:	designing adorable products and services /
other author:	Marcus, Aaron.
Published:	Cham :Springer International Publishing :2017.
Description:	xvi, 161 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Product design.
Online resource:	http://dx.doi.org/10.1007/978-3-319-61961-3
ISBN:	9783319619613$q(electronic bk.)

Cuteness engineeringdesigning adorable products and services /
Cuteness engineeringdesigning adorable products and services /[electronic resource] :by Aaron Marcus ... [et al.]. - Cham :Springer International Publishing :2017. - xvi, 161 p. :ill., digital ;24 cm. - Springer series on cultural computing,2195-9056. - Springer series on cultural computing..

Foreword -- Preface -- Introduction -- Cuteness in Japan -- Cuteness in China -- Taxonomy of Cuteness -- Cuteness Designer Interview: Yuuko Yamaguchi, Design Manager, Hello Kitty -- Cuteness Designer Interview: Wentao Huang, Senior UX Designer, Baidu, China -- Conclusions and Closing Thoughts.

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness. Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

ISBN: 9783319619613$q(electronic bk.)

Standard No.: 10.1007/978-3-319-61961-3doiSubjects--Topical Terms:

530871
Product design.

LC Class. No.: TS171

Dewey Class. No.: 658.5752

Cuteness engineeringdesigning adorable products and services /
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505 0 $a Foreword -- Preface -- Introduction -- Cuteness in Japan -- Cuteness in China -- Taxonomy of Cuteness -- Cuteness Designer Interview: Yuuko Yamaguchi, Design Manager, Hello Kitty -- Cuteness Designer Interview: Wentao Huang, Senior UX Designer, Baidu, China -- Conclusions and Closing Thoughts.
520 $a This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness. Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.
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650 2 4 $a Multimedia Information Systems. $3 274489
650 2 4 $a Computer Appl. in Arts and Humanities. $3 274552
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