語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Travel marketing, tourism economics ...
~
Camilleri, Mark Anthony.
Travel marketing, tourism economics and the airline productan introduction to theory and practice /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Travel marketing, tourism economics and the airline productby Mark Anthony Camilleri.
其他題名:
an introduction to theory and practice /
作者:
Camilleri, Mark Anthony.
出版者:
Cham :Springer International Publishing :2018.
面頁冊數:
xxiv, 213 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
TourismMarketing.
電子資源:
http://dx.doi.org/10.1007/978-3-319-49849-2
ISBN:
9783319498492$q(electronic bk.)
Travel marketing, tourism economics and the airline productan introduction to theory and practice /
Camilleri, Mark Anthony.
Travel marketing, tourism economics and the airline product
an introduction to theory and practice /[electronic resource] :by Mark Anthony Camilleri. - Cham :Springer International Publishing :2018. - xxiv, 213 p. :ill., digital ;24 cm. - Tourism, hospitality & event management,2510-4993. - Tourism, hospitality & event management..
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
ISBN: 9783319498492$q(electronic bk.)
Standard No.: 10.1007/978-3-319-49849-2doiSubjects--Topical Terms:
193448
Tourism
--Marketing.
LC Class. No.: G155.A1 / C265 2018
Dewey Class. No.: 338.4791
Travel marketing, tourism economics and the airline productan introduction to theory and practice /
LDR
:02149nmm a2200313 a 4500
001
528478
003
DE-He213
005
20180913131338.0
006
m d
007
cr nn 008maaau
008
181030s2018 gw s 0 eng d
020
$a
9783319498492$q(electronic bk.)
020
$a
9783319498485$q(paper)
024
7
$a
10.1007/978-3-319-49849-2
$2
doi
035
$a
978-3-319-49849-2
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
G155.A1
$b
C265 2018
072
7
$a
KNS
$2
bicssc
072
7
$a
BUS081000
$2
bisacsh
082
0 4
$a
338.4791
$2
23
090
$a
G155.A1
$b
C183 2018
100
1
$a
Camilleri, Mark Anthony.
$3
773656
245
1 0
$a
Travel marketing, tourism economics and the airline product
$h
[electronic resource] :
$b
an introduction to theory and practice /
$c
by Mark Anthony Camilleri.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2018.
300
$a
xxiv, 213 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Tourism, hospitality & event management,
$x
2510-4993
520
$a
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
650
0
$a
Tourism
$x
Marketing.
$3
193448
650
0
$a
Tourism.
$3
200725
650
0
$a
Airlines
$x
Management.
$3
338744
650
1 4
$a
Business and Management.
$2
eflch
$3
639169
650
2 4
$a
Tourism Management.
$3
681256
650
2 4
$a
Marketing.
$3
182957
650
2 4
$a
Media and Communication.
$3
742407
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
830
0
$a
Tourism, hospitality & event management.
$3
779320
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-49849-2
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000150192
電子館藏
1圖書
電子書
EB G155.A1 C183 2018 2018.
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://dx.doi.org/10.1007/978-3-319-49849-2
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入