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Cultural perspectives on Millennials

Berger, Arthur Asa.

Cultural perspectives on Millennials

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cultural perspectives on Millennialsby Arthur Asa Berger.
Author:	Berger, Arthur Asa.
Published:	Cham :Springer International Publishing :2018.
Description:	xvii, 137 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Generation Y.
Online resource:	http://dx.doi.org/10.1007/978-3-319-69685-0
ISBN:	9783319696850$q(electronic bk.)

Cultural perspectives on Millennials
Berger, Arthur Asa.

Cultural perspectives on Millennials[electronic resource] /by Arthur Asa Berger. - Cham :Springer International Publishing :2018. - xvii, 137 p. :ill., digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.

ISBN: 9783319696850$q(electronic bk.)

Standard No.: 10.1007/978-3-319-69685-0doiSubjects--Topical Terms:

471347
Generation Y.

LC Class. No.: HQ799.5

Dewey Class. No.: 305.242

Cultural perspectives on Millennials
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245 1 0 $a Cultural perspectives on Millennials $h [electronic resource] / $c by Arthur Asa Berger.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xvii, 137 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.
520 $a This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
650 0 $a Generation Y. $3 471347
650 0 $a Generation Y $x Attitudes. $3 802568
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650 2 4 $a Youth Culture. $3 750239
650 2 4 $a American Culture. $3 745008
650 2 4 $a Popular Culture. $3 763075
650 2 4 $a Global/International Culture. $3 763076
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-69685-0
950 $a Literature, Cultural and Media Studies (Springer-41173)