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Linguistic pragmatics of intercultur...

Malyuga, Elena N.

Linguistic pragmatics of intercultural professional and business communication

Record Type:	Electronic resources : Monograph/item
Title/Author:	Linguistic pragmatics of intercultural professional and business communicationby Elena N. Malyuga, Svetlana N. Orlova.
Author:	Malyuga, Elena N.
other author:	Orlova, Svetlana N.
Published:	Cham :Springer International Publishing :2018.
Description:	xii, 145 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Intercultural communication.
Online resource:	http://dx.doi.org/10.1007/978-3-319-68744-5
ISBN:	9783319687445$q(electronic bk.)

Linguistic pragmatics of intercultural professional and business communication
Malyuga, Elena N.

Linguistic pragmatics of intercultural professional and business communication[electronic resource] /by Elena N. Malyuga, Svetlana N. Orlova. - Cham :Springer International Publishing :2018. - xii, 145 p. :ill., digital ;24 cm.

Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

ISBN: 9783319687445$q(electronic bk.)

Standard No.: 10.1007/978-3-319-68744-5doiSubjects--Topical Terms:

175645
Intercultural communication.

LC Class. No.: P94.6

Dewey Class. No.: 302.23

Linguistic pragmatics of intercultural professional and business communication
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100 1 $a Malyuga, Elena N. $3 803033
245 1 0 $a Linguistic pragmatics of intercultural professional and business communication $h [electronic resource] / $c by Elena N. Malyuga, Svetlana N. Orlova.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xii, 145 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.
520 $a This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
650 0 $a Intercultural communication. $3 175645
650 0 $a Business communication. $3 199978
650 1 4 $a Linguistics. $3 176897
650 2 4 $a Pragmatics. $3 177855
650 2 4 $a Professional & Vocational Education. $3 275120
650 2 4 $a Corporate Communication/Public Relations. $3 737145
650 2 4 $a Intercultural Communication. $3 786010
700 1 $a Orlova, Svetlana N. $3 803034
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-68744-5
950 $a Social Sciences (Springer-41176)