國立高雄大學圖資館 |

Language: English

Back

Pop-up retailingmanagerial and strat...

Shi, Charlotte.

Pop-up retailingmanagerial and strategic perspectives /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Pop-up retailingby Gary Warnaby, Charlotte Shi.
Reminder of title:	managerial and strategic perspectives /
Author:	Warnaby, Gary.
other author:	Shi, Charlotte.
Published:	Cham :Springer International Publishing :2018.
Description:	vii, 97 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Retail tradeSeasonal variations.
Online resource:	http://dx.doi.org/10.1007/978-3-319-71374-8
ISBN:	9783319713748$q(electronic bk.)

Pop-up retailingmanagerial and strategic perspectives /
Warnaby, Gary.

Pop-up retailingmanagerial and strategic perspectives /[electronic resource] :by Gary Warnaby, Charlotte Shi. - Cham :Springer International Publishing :2018. - vii, 97 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

ISBN: 9783319713748$q(electronic bk.)

Standard No.: 10.1007/978-3-319-71374-8doiSubjects--Topical Terms:

803196
Retail trade
--Seasonal variations.

LC Class. No.: HF5429

Dewey Class. No.: 658.87

Pop-up retailingmanagerial and strategic perspectives /
LDR:02041nmm a2200313 a 4500 001 529793
003 DE-He213
005 20180801161530.0
006 m d
007 cr nn 008maaau
008 181107s2018 gw s 0 eng d
020 $a 9783319713748$q(electronic bk.)
020 $a 9783319713731$q(paper)
024 7 $a 10.1007/978-3-319-71374-8 $2 doi
035 $a 978-3-319-71374-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5429
072 7 $a KNP $2 bicssc
072 7 $a BUS000000 $2 bisacsh
082 0 4 $a 658.87 $2 23
090 $a HF5429 $b .W278 2018
100 1 $a Warnaby, Gary. $3 711822
245 1 0 $a Pop-up retailing $h [electronic resource] : $b managerial and strategic perspectives / $c by Gary Warnaby, Charlotte Shi.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a vii, 97 p. : $b ill., digital ; $c 24 cm.
490 1 $a SpringerBriefs in business, $x 2191-5482
520 $a This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.
650 0 $a Retail trade $x Seasonal variations. $3 803196
650 0 $a Small business marketing. $3 529455
650 0 $a Store location. $3 803197
650 0 $a New business enterprises $x Management. $3 203621
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Trade. $3 674506
650 2 4 $a Sales/Distribution. $3 737137
650 2 4 $a Customer Relationship Management. $3 741683
650 2 4 $a Branding. $3 779366
700 1 $a Shi, Charlotte. $3 803195
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a SpringerBriefs in business. $3 558493
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-71374-8
950 $a Business and Management (Springer-41169)