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Economic perspectives on craft beera...

Garavaglia, Christian.

Economic perspectives on craft beera revolution in the global beer industry /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Economic perspectives on craft beeredited by Christian Garavaglia, Johan Swinnen.
Reminder of title:	a revolution in the global beer industry /
other author:	Garavaglia, Christian.
Published:	Cham :Springer International Publishing :2018.
Description:	xxxiii, 494 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Beer industry.
Online resource:	http://dx.doi.org/10.1007/978-3-319-58235-1
ISBN:	9783319582351$q(electronic bk.)

Economic perspectives on craft beera revolution in the global beer industry /
Economic perspectives on craft beera revolution in the global beer industry /[electronic resource] :edited by Christian Garavaglia, Johan Swinnen. - Cham :Springer International Publishing :2018. - xxxiii, 494 p. :ill., digital ;24 cm.

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

ISBN: 9783319582351$q(electronic bk.)

Standard No.: 10.1007/978-3-319-58235-1doiSubjects--Topical Terms:

577401
Beer industry.

LC Class. No.: HD9397

Dewey Class. No.: 338.766362

Economic perspectives on craft beera revolution in the global beer industry /
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245 0 0 $a Economic perspectives on craft beer $h [electronic resource] : $b a revolution in the global beer industry / $c edited by Christian Garavaglia, Johan Swinnen.
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300 $a xxxiii, 494 p. : $b ill., digital ; $c 24 cm.
520 $a This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
650 0 $a Beer industry. $3 577401
650 0 $a Microbreweries. $3 333072
650 1 4 $a Economics. $3 175999
650 2 4 $a Agricultural Economics. $3 276171
650 2 4 $a Industrial Organization. $3 274114
650 2 4 $a Entrepreneurship. $3 183598
650 2 4 $a R & D/Technology Policy. $3 274390
650 2 4 $a Economic History. $3 739985
700 1 $a Garavaglia, Christian. $3 803318
700 1 $a Swinnen, Johan. $3 803319
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856 4 0 $u http://dx.doi.org/10.1007/978-3-319-58235-1
950 $a Economics and Finance (Springer-41170)