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Crash course in marketing for libraries

Alman, Susan Webreck.

Crash course in marketing for libraries

Record Type:	Electronic resources : Monograph/item
Title/Author:	Crash course in marketing for librariesSusan W. Alman and Sara Gillespie Swanson.
Author:	Alman, Susan Webreck.
other author:	Swanson, Sara Gillespie.
Published:	Santa Barbara, Calif. :Libraries Unlimited,2015.
Description:	1 online resource (viii, 205 p.) :ill.
Subject:	LibrariesMarketing.
Online resource:	http://ebooks.abc-clio.com/?isbn=9781610698719
ISBN:	9781610698719 (e-book)

Crash course in marketing for libraries
Alman, Susan Webreck.

Crash course in marketing for libraries[electronic resource] /Susan W. Alman and Sara Gillespie Swanson. - 2nd ed. - Santa Barbara, Calif. :Libraries Unlimited,2015. - 1 online resource (viii, 205 p.) :ill. - Crash course. - Crash course..

Includes bibliographical references and index.

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release.

ISBN: 9781610698719 (e-book)Subjects--Topical Terms:

349766
Libraries
--Marketing.

LC Class. No.: Z716.3 / .A46 2015

Dewey Class. No.: 021.7

Crash course in marketing for libraries
LDR:01526nmm a2200265 a 4500 001 532561
003 DLC
005 20181026170910.0
006 m o d
007 cr cn
008 181116s2015 cauad ob 001 0 eng
010 $z 2014026782
020 $a 9781610698719 (e-book)
020 $a 9781610698702 (alk. paper)
035 $a 1071025092
040 $a DLC $b eng $c DLC $d UtOrBLW
050 4 $a Z716.3 $b .A46 2015
082 0 4 $a 021.7 $2 23
100 1 $a Alman, Susan Webreck. $3 783328
245 1 0 $a Crash course in marketing for libraries $h [electronic resource] / $c Susan W. Alman and Sara Gillespie Swanson.
250 $a 2nd ed.
260 $a Santa Barbara, Calif. : $b Libraries Unlimited, $c 2015.
300 $a 1 online resource (viii, 205 p.) : $b ill.
490 1 $a Crash course
504 $a Includes bibliographical references and index.
505 0 $a The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release.
650 0 $a Libraries $x Marketing. $3 349766
650 0 $a Libraries $x Public relations. $3 369090
700 1 $a Swanson, Sara Gillespie. $3 807591
830 0 $a Crash course. $3 745522
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781610698719