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Analyzing attachment and consumers' ...

Pedeliento, Giuseppe, (1984-)

Analyzing attachment and consumers' emotionsemerging research and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Analyzing attachment and consumers' emotionsby Giuseppe Pedeliento.
Reminder of title:	emerging research and opportunities /
Author:	Pedeliento, Giuseppe,
Published:	Hershey, Pennsylvania :IGI Global,[2018]
Description:	1 online resource (xix, 308 p.)
Subject:	Customer loyalty.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0
ISBN:	9781522549857 (ebook)

Analyzing attachment and consumers' emotionsemerging research and opportunities /
Pedeliento, Giuseppe,1984-

Analyzing attachment and consumers' emotionsemerging research and opportunities /[electronic resource] :by Giuseppe Pedeliento. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xix, 308 p.)

Includes bibliographical references and index.

Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.

Restricted to subscribers or individual electronic text purchasers.

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--

ISBN: 9781522549857 (ebook)Subjects--Topical Terms:

243345
Customer loyalty.

LC Class. No.: HF5415.525 / .P433 2018e

Dewey Class. No.: 658.8/342

Analyzing attachment and consumers' emotionsemerging research and opportunities /
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020 $a 9781522549857 (ebook)
020 $a 9781522549840 (hardcover)
035 $a (OCoLC)1018301022
035 $a 1071025241
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.525 $b .P433 2018e
082 0 4 $a 658.8/342 $2 23
100 1 $a Pedeliento, Giuseppe, $d 1984- $e author. $3 807875
245 1 0 $a Analyzing attachment and consumers' emotions $h [electronic resource] : $b emerging research and opportunities / $c by Giuseppe Pedeliento.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xix, 308 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- $c Provided by publisher.
650 0 $a Customer loyalty. $3 243345
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer relations. $3 202164
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0