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Neuromarketing and big data analytic...

Sousa, Joana Coutinho de, (1986-)

Neuromarketing and big data analytics for strategic consumer engagementemerging research and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Neuromarketing and big data analytics for strategic consumer engagementby Joana Coutinho de Sousa.
Reminder of title:	emerging research and opportunities /
Author:	Sousa, Joana Coutinho de,
Published:	Hershey, Pennsylvania :IGI Global,[2018]
Description:	1 online resource (xi, 200 p.)
Subject:	Neuromarketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4834-8
ISBN:	9781522548355 (ebook)

Neuromarketing and big data analytics for strategic consumer engagementemerging research and opportunities /
Sousa, Joana Coutinho de,1986-

Neuromarketing and big data analytics for strategic consumer engagementemerging research and opportunities /[electronic resource] :by Joana Coutinho de Sousa. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xi, 200 p.)

Includes bibliographical references and index.

Chapter 1. Neuromarketing -- Chapter 2. The challenge of neuromarketing -- Chapter 3. The neuroscience -- Chapter 4. The brain -- Chapter 5. Sensory and motor system -- Chapter 6. Memory -- Chapter 7. Emotions and feelings -- Chapter 8. Neuroeconomics -- Chapter 9. Technologies used to understand consumer's behavior -- Chapter 10. Neuromarketing stories -- Chapter 11. Ethical codes -- Chapter 12. Neuromarketing trends -- Chapter 13. Other applications of neuroemotions.

Restricted to subscribers or individual electronic text purchasers.

"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--

ISBN: 9781522548355 (ebook)Subjects--Topical Terms:

324868
Neuromarketing.

LC Class. No.: HF5415.12615 / .S68 2018e

Dewey Class. No.: 658.8001/9

Neuromarketing and big data analytics for strategic consumer engagementemerging research and opportunities /
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050 4 $a HF5415.12615 $b .S68 2018e
082 0 4 $a 658.8001/9 $2 23
100 1 $a Sousa, Joana Coutinho de, $d 1986- $e author. $3 807880
245 1 0 $a Neuromarketing and big data analytics for strategic consumer engagement $h [electronic resource] : $b emerging research and opportunities / $c by Joana Coutinho de Sousa.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xi, 200 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Neuromarketing -- Chapter 2. The challenge of neuromarketing -- Chapter 3. The neuroscience -- Chapter 4. The brain -- Chapter 5. Sensory and motor system -- Chapter 6. Memory -- Chapter 7. Emotions and feelings -- Chapter 8. Neuroeconomics -- Chapter 9. Technologies used to understand consumer's behavior -- Chapter 10. Neuromarketing stories -- Chapter 11. Ethical codes -- Chapter 12. Neuromarketing trends -- Chapter 13. Other applications of neuroemotions.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"-- $c Provided by publisher.
650 0 $a Neuromarketing. $3 324868
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4834-8