Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Driving green consumerism through st...
~
Mohammad, Jihad, (1970-)
Driving green consumerism through strategic sustainability marketing
Record Type:
Electronic resources : Monograph/item
Title/Author:
Driving green consumerism through strategic sustainability marketingFarzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.
other author:
Quoquab, Farzana,
Published:
Hershey, Pennsylvania :IGI Global,[2018]
Description:
1 online resource (xx, 301 p.)
Subject:
Green marketing.
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5
ISBN:
9781522529132 (ebook)
Driving green consumerism through strategic sustainability marketing
Driving green consumerism through strategic sustainability marketing
[electronic resource] /Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xx, 301 p.)
Includes bibliographical references and index.
Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry.
Restricted to subscribers or individual electronic text purchasers.
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
ISBN: 9781522529132 (ebook)Subjects--Topical Terms:
207699
Green marketing.
LC Class. No.: HF5413 / .D75 2018e
Dewey Class. No.: 658.8/02
Driving green consumerism through strategic sustainability marketing
LDR
:02815nmm a2200277 a 4500
001
532717
003
IGIG
005
20181028104132.0
006
m o d
007
cr cn
008
181116s2018 pau fob 001 0 eng d
010
$z
2017012411
020
$a
9781522529132 (ebook)
020
$a
9781522529125 (hardcover)
035
$a
(OCoLC)1011017135
035
$a
1071025248
040
$a
CaBNVSL
$b
eng
$c
CaBNVSL
$d
CaBNVSL
050
4
$a
HF5413
$b
.D75 2018e
082
0 4
$a
658.8/02
$2
23
245
0 0
$a
Driving green consumerism through strategic sustainability marketing
$h
[electronic resource] /
$c
Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.
260
$a
Hershey, Pennsylvania :
$b
IGI Global,
$c
[2018]
300
$a
1 online resource (xx, 301 p.)
504
$a
Includes bibliographical references and index.
505
0
$a
Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry.
506
$a
Restricted to subscribers or individual electronic text purchasers.
520
3
$a
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
$c
Provided by publisher.
650
0
$a
Green marketing.
$3
207699
650
0
$a
Consumer behavior
$x
Environmental aspects.
$3
807890
650
0
$a
Environmentalism.
$3
190140
650
0
$a
Consumption (Economics)
$x
Environmental aspects.
$3
308199
700
1
$a
Quoquab, Farzana,
$d
1978-
$e
editor.
$3
807887
700
1
$a
Thurasamy, Ramayah,
$d
1964-
$e
editor.
$3
807888
700
1
$a
Mohammad, Jihad,
$d
1970-
$e
editor.
$3
807889
856
4 0
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
000000153534
電子館藏
1圖書
電子書
EB HF5413 D75 2018
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login