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User innovation and the entrepreneur...

Carvalho, Luisa Cagica, (1970-)

User innovation and the entrepreneurship phenomenon in the digital economy

Record Type:	Electronic resources : Monograph/item
Title/Author:	User innovation and the entrepreneurship phenomenon in the digital economyPedro Isaias, The University of Queensland, Australia, Luisa Cagica Carvalho, Universidade Aberta, Portugal & Universidade de Evora, Portugal.
other author:	Isaias, Pedro,
Published:	Hershey, Pennsylvania :IGI Global,[2018]
Description:	1 online resource (xx, 357 p.)
Notes:	Includes index.
Subject:	Strategic planning.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2826-5
ISBN:	9781522528272 (ebook)

User innovation and the entrepreneurship phenomenon in the digital economy
User innovation and the entrepreneurship phenomenon in the digital economy[electronic resource] /Pedro Isaias, The University of Queensland, Australia, Luisa Cagica Carvalho, Universidade Aberta, Portugal & Universidade de Evora, Portugal. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xx, 357 p.) - A volume in the Advances in electronic commerce (AEC) book series. - A volume in the Advances in electronic commerce (AEC) book series.

Includes index.

Chapter 1. Next step for prosumerism within the rapidly changing agile IT market -- Chapter 2. Digital marketing: relationship between real Madrid's actions and brand promotion and customer loyalty -- Chapter 3. Digitalisation as a strategic opportunity and co-creation value with users: evidence from Italian grocery smaller retailing firms -- Chapter 4. Electronic commerce and actual problems of taxation: the key underlying issues -- Chapter 5. Challenges for using massive open online courses (MOOCS) in Latin America -- Chapter 6. The educational use of digital storytelling in virtual classes of entrepreneurship: a comprehensive study of students' perceptions -- Chapter 7. The evolution of e-learning in the global context and the influence of motivational factors: learning with the support of digital technologies – tool, method, or new learning model? -- Chapter 8. The control of continuing education based on the digital economy -- Chapter 9. The entrepreneurial spirit based on social values: the digital generation -- Chapter 10. Toward a b-society model: the digital media art experience -- Chapter 11. Smart city, IT systems, and sustainability: some insights from the Italian context -- Chapter 12. TEAMNET: new dimension of team building and management -- Chapter 13. Cost control strategy for the implementation of the user innovation potential in the digital economy -- Chapter 14. Digital model of bench-marking for development of competitive advantage -- Chapter 15. About Russian regional users' innovation based on digital information.

Restricted to subscribers or individual electronic text purchasers.

"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and the technologies they routinely use to operate and live in a digital economy"--

ISBN: 9781522528272 (ebook)Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .U577 2018e

Dewey Class. No.: 658.4/012

User innovation and the entrepreneurship phenomenon in the digital economy
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506 $a Restricted to subscribers or individual electronic text purchasers.
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