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Exploring the rise of fandom in cont...

Wang, Chenglu,

Exploring the rise of fandom in contemporary consumer culture

Record Type:	Electronic resources : Monograph/item
Title/Author:	Exploring the rise of fandom in contemporary consumer cultureCheng Lu Wang, editor.
other author:	Wang, Chenglu,
Published:	Hershey, Pennsylvania :IGI Global,[2017]
Description:	1 online resource (xxi, 300 p.)
Subject:	Brand loyalty.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0
ISBN:	9781522532217 (ebook)

Exploring the rise of fandom in contemporary consumer culture
Exploring the rise of fandom in contemporary consumer culture[electronic resource] /Cheng Lu Wang, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxi, 300 p.)

Includes bibliographical references and index.

Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom.

Restricted to subscribers or individual electronic text purchasers.

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

ISBN: 9781522532217 (ebook)Subjects--Topical Terms:

290468
Brand loyalty.

LC Class. No.: HF5415.32 / .E97 2017e

Dewey Class. No.: 306.3

Exploring the rise of fandom in contemporary consumer culture
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245 0 0 $a Exploring the rise of fandom in contemporary consumer culture $h [electronic resource] / $c Cheng Lu Wang, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xxi, 300 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- $c Provided by publisher.
650 0 $a Brand loyalty. $3 290468
650 0 $a Consumer behavior. $3 185170
650 0 $a Branding (Marketing) $3 266407
700 1 $a Wang, Chenglu, $e editor. $3 745693
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0