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Building brand equity and consumer t...
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Samonikov, Marija Gogova, (1984-)
Building brand equity and consumer trust through radical transparency practices
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Building brand equity and consumer trust through radical transparency practicesby Elena Veselinova and Marija Gogova Samonikov.
作者:
Veselinova, Elena,
其他作者:
Samonikov, Marija Gogova,
出版者:
Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:
1 online resource (viii, 392 p.) :ill.
標題:
Brand name productsManagement.
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5
ISBN:
9781522524182 (ebook)
Building brand equity and consumer trust through radical transparency practices
Veselinova, Elena,1985-
Building brand equity and consumer trust through radical transparency practices
[electronic resource] /by Elena Veselinova and Marija Gogova Samonikov. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (viii, 392 p.) :ill.
Includes bibliographical references and index.
Chapter 1. Defining the concept of brand equity with radical transparency -- Chapter 2. Driving brand equity with radical transparency -- Chapter 3. Radical transparency and brand equity as key factors for successful business strategy -- Chapter 4. How radical transparency can turn the brand equity into a basis for sustainable competitiveadvantage -- Chapter 5. Combining radical transparency with the brand pentagon -- Chapter 6. Evaluating the brand with radical transparency -- Chapter 7. The 3M Company: how to use radical transparency to generate value for the company -- Chapter 8. Unilever and its supply chain: embracing radical transparency to implement sustainability -- Chapter 9. Henkel: radical transparency and sustainability.
Restricted to subscribers or individual electronic text purchasers.
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"--
ISBN: 9781522524182 (ebook)Subjects--Topical Terms:
211030
Brand name products
--Management.
LC Class. No.: HD69.B7 / V47 2018e
Dewey Class. No.: 658.8/27
Building brand equity and consumer trust through radical transparency practices
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Chapter 1. Defining the concept of brand equity with radical transparency -- Chapter 2. Driving brand equity with radical transparency -- Chapter 3. Radical transparency and brand equity as key factors for successful business strategy -- Chapter 4. How radical transparency can turn the brand equity into a basis for sustainable competitiveadvantage -- Chapter 5. Combining radical transparency with the brand pentagon -- Chapter 6. Evaluating the brand with radical transparency -- Chapter 7. The 3M Company: how to use radical transparency to generate value for the company -- Chapter 8. Unilever and its supply chain: embracing radical transparency to implement sustainability -- Chapter 9. Henkel: radical transparency and sustainability.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2417-5
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