Brand name products - Management.
Overview
| Works: | 24 works in 8 publications in 8 languages | |
|---|---|---|
Titles
How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
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(Language materials, printed)
Private labelturning the retail brand threat into your biggest opportunity /
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(Electronic resources)
Brand new justicehow branding places and products can help the developing world /
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(Electronic resources)
The new strategic brand management :creating and sustaining brand equity long term /
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(Language materials, printed)
Business-to-business brand managementtheory, research and executive case study exercises /
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(Electronic resources)
Branding and sustainable competitive advantagebuilding virtual presence /
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(Electronic resources)
Eating the big fishhow challenger brands can compete against brand leaders /
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(Electronic resources)
The road to luxurythe evolution, markets and strategies of luxury brand management /
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(Electronic resources)
Identity-based brand managementfundamentals, strategy, implementation, controlling /
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(Electronic resources)
The power of communicating the family firm statusthe positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
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(Electronic resources)
Building brand equity and consumer trust through radical transparency practices
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(Electronic resources)
Strategic retail management and brand managementtrends, tactics, and examples /
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(Electronic resources)
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