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Applications of neurosciencebreakthr...

Information Resources Management Association,

Applications of neurosciencebreakthroughs in research and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Applications of neuroscienceInformation Resources Management Association, editor.
其他題名:	breakthroughs in research and practice /
出版者:	Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:	1 online resource (xi, 501 p.)
標題:	Neurosciences.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5478-3
ISBN:	9781522554790 (ebook)

Applications of neurosciencebreakthroughs in research and practice /
Applications of neurosciencebreakthroughs in research and practice /[electronic resource] :Information Resources Management Association, editor. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xi, 501 p.)

Includes bibliographical references and index.

Section 1. Art, creativity, and social issues. Chapter 1. Creativity and the arts ; Chapter 2. Understanding how the mind works: the neuroscience of perception, behavior, and creativity ; Chapter 3. A study on the interface between arts and sciences: neuroesthetics and cognitive neuroscience of art ; Chapter 4. Understanding the interdisciplinary meaning of beauty to neuroscience: designing beauty to neuroscience ; Chapter 5. Perceptual processes and multisensoriality: understanding multimodal art from neuroscientific concepts ; Chapter 6. Enabling creativity: using garden exploration as a vehicle for creative expression and analysis ; Chapter 7. Cognitive and neural mechanisms involved in interactions between touch and emotion ; Chapter 8. Integrating interpersonal neurobiology into the play therapy process: advancing Adlerian play therapy -- Section 2. Computer science and information systems. Chapter 9. Cognitive neuroscience in information systems research ; Chapter 10. Exploring perception, cognition, and neural pathways of stereo vision and the splitbrain human computer interface ; Chapter 11. Development and evaluation of neuroscience computer-based modules for medical students: instructional design principles and effectiveness ; Chapter 12. A strategic perspective on using symbolic transformation in STEM education: robotics and automation -- Section 3. Marketing and management. Chapter 13. Neuromarketing perspective of consumer choice ; Chapter 14. A neuromarketing perspective on measuring marketing influence at the unconsciousness level ; Chapter 15. Neuromarketing and the potential application of scientific methods in measuring consumer behaviour ; Chapter 16. Assessing consumer reactions with neuroscientific measurements ; Chapter 17. Upgrading marketing research: neuromarketing tools for understanding consumers ; Chapter 18. Neuroscience applications on the assessments of TV ads ; Chapter 19. Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads ; Chapter 20. The neuroscience of social television ; Chapter 21. Measuring cognitive and emotional processes in retail: a neuroscience perspective ; Chapter 22. Rational, emotional, and neural foundations of economic preferences ; Chapter 23. Economic decision making, emotion, and prefrontal cortex ; Chapter 24. Neuroscience applications in financial markets: a practitioner's perspective.

Restricted to subscribers or individual electronic text purchasers.

"This book is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics such as cognitive processes, neuroeconomics, and neural signal processing"--Provided by publisher.

ISBN: 9781522554790 (ebook)Subjects--Topical Terms:

211508
Neurosciences.

LC Class. No.: QP355.2 / .A67 2018e

Dewey Class. No.: 612.8

National Library of Medicine Call No.: WL 100 / .A67 2018e

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505 0 $a Section 1. Art, creativity, and social issues. Chapter 1. Creativity and the arts ; Chapter 2. Understanding how the mind works: the neuroscience of perception, behavior, and creativity ; Chapter 3. A study on the interface between arts and sciences: neuroesthetics and cognitive neuroscience of art ; Chapter 4. Understanding the interdisciplinary meaning of beauty to neuroscience: designing beauty to neuroscience ; Chapter 5. Perceptual processes and multisensoriality: understanding multimodal art from neuroscientific concepts ; Chapter 6. Enabling creativity: using garden exploration as a vehicle for creative expression and analysis ; Chapter 7. Cognitive and neural mechanisms involved in interactions between touch and emotion ; Chapter 8. Integrating interpersonal neurobiology into the play therapy process: advancing Adlerian play therapy -- Section 2. Computer science and information systems. Chapter 9. Cognitive neuroscience in information systems research ; Chapter 10. Exploring perception, cognition, and neural pathways of stereo vision and the splitbrain human computer interface ; Chapter 11. Development and evaluation of neuroscience computer-based modules for medical students: instructional design principles and effectiveness ; Chapter 12. A strategic perspective on using symbolic transformation in STEM education: robotics and automation -- Section 3. Marketing and management. Chapter 13. Neuromarketing perspective of consumer choice ; Chapter 14. A neuromarketing perspective on measuring marketing influence at the unconsciousness level ; Chapter 15. Neuromarketing and the potential application of scientific methods in measuring consumer behaviour ; Chapter 16. Assessing consumer reactions with neuroscientific measurements ; Chapter 17. Upgrading marketing research: neuromarketing tools for understanding consumers ; Chapter 18. Neuroscience applications on the assessments of TV ads ; Chapter 19. Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads ; Chapter 20. The neuroscience of social television ; Chapter 21. Measuring cognitive and emotional processes in retail: a neuroscience perspective ; Chapter 22. Rational, emotional, and neural foundations of economic preferences ; Chapter 23. Economic decision making, emotion, and prefrontal cortex ; Chapter 24. Neuroscience applications in financial markets: a practitioner's perspective.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics such as cognitive processes, neuroeconomics, and neural signal processing"--Provided by publisher.
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