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Creating value with big data analyti...
~
Kooge, Edwin.
Creating value with big data analyticsmaking smarter marketing decisions /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Creating value with big data analyticsPeter C. Verhoef, Edwin Kooge and Natasha Walk.
Reminder of title:
making smarter marketing decisions /
Author:
Verhoef, Peter C.,
other author:
Kooge, Edwin.
Published:
London :Routledge,2016.
Description:
1 online resource (xxii, 316 p.)
Subject:
Big data.
Online resource:
https://www.taylorfrancis.com/books/9781317561927
ISBN:
9781317561927 (e-book)
Creating value with big data analyticsmaking smarter marketing decisions /
Verhoef, Peter C.,
Creating value with big data analytics
making smarter marketing decisions /[electronic resource] :Peter C. Verhoef, Edwin Kooge and Natasha Walk. - London :Routledge,2016. - 1 online resource (xxii, 316 p.)
Includes bibliographical references and index.
1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
ISBN: 9781317561927 (e-book)Subjects--Topical Terms:
609582
Big data.
LC Class. No.: HF5415.32 / .V475 2016
Dewey Class. No.: 658.83 / V514
Creating value with big data analyticsmaking smarter marketing decisions /
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Creating value with big data analytics
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making smarter marketing decisions /
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Peter C. Verhoef, Edwin Kooge and Natasha Walk.
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1 online resource (xxii, 316 p.)
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Includes bibliographical references and index.
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1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
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Kooge, Edwin.
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Walk, Natasha.
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https://www.taylorfrancis.com/books/9781317561927
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EB HF5415.32 V475 2016
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https://www.taylorfrancis.com/books/9781317561927
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